14-09-2012, 03:55 PM
THE PHARMACEUTICAL CORPORATION (I.M.) KERALA LTD., THRISSUR
original project.docx (Size: 202.55 KB / Downloads: 112)
INTRODUCTION
Organization Study is a mini project done as a part of the MBA course structure. The student is required to spend a month in a manufacturing set up and study the organization in detail from within. This helps to understand the various departments, hierarchies, functions, activities and processes in an organization.
I conducted my study at The Pharmaceutical Corporation (I.M.) Kerala Ltd., which is more popularly known as Oushadhi Ltd. The company is located at Kuttanellur, in Thrissur district of Kerala. Oushadhi is the largest producer of Ayurveda medicines in public sector in India. Also, it is one of the few public sector companies, consistently making profit and paying dividend to The Government of Kerala since 1999.
The study helped me to get a general idea of Ayurveda industry, the functions, processes and activities of various departments in the organisation as well as to understand how these departments are interrelated, interconnected and interacted to run the organisation as a whole.
SCOPE OF THE STUDY
The project work is conducted to understand the practical use of the theoretical concepts. The MBA course so far has provided me only with the theoretical knowledge regarding the various management phases and aspects.The organization study covers the following aspects:
• Present position of the company
• Overall functioning of the company
• Performance of the company
INDUSTRY PROFILE
AYURVEDA PHARMACY
The pharmaceutical industry develops, produces, and markets drugs licensed for use as medications. Pharmaceutical companies can deal in generic and or brand medications. They are subject to a variety of laws and regulations regarding the patenting, testing and marketing of drugs. The earliest drugstores date back to the middle Ages. The first known drugstore was opened by Arabian pharmacists in Baghdad in 1754 and many more soon began operating throughout the medieval Islamic world and eventually medieval Europe. By the 19th century, many of the drug stores in Europe and North America had eventually developed into larger pharmaceutical companies. The industry remained relatively small scale until the 1970s when it began to expand at a greater rate. The Indian Pharmaceutical Industry today is in the front rank of India’s science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. It ranks very high in the world, in terms of technology, quality and range of medicines manufactured. The Indian Pharmaceutical sector is highly fragmented with more than 20,000 registered units. It has expanded drastically in the last two decades. The leading 250 pharmaceutical companies control 70% of the market with market leader holding nearly 7% of the market share. It is an extremely fragmented market with severe price competition and government price control.
AYURVEDA: THE SCIENCE OF LIFE
Ayurveda is a science which is intended to benefit the entire world. In ancient India it was considered as a great science in touch with Indian philosophical thoughts and its tenets were found highly beneficial as a system of medicine. Ayurveda aims physical, psychological and social welfare of living being. It envisages the means of preservation of health, prevention and treatment of various ailments. Approach of Ayurveda is field oriented, holistic and functional. This science of life utilizes wealth of nature for increasing the resistance of the body and treats man as a whole and uses drug as a whole as well. Ayurveda vies that successful medical treatments depends upon four factors-the physician, drugs or diets, nurse and patients. The objective of the science of life is establishing the equilibrium of body elements. Ayurveda favours administration of natural raw drugs and their preparation. Generally Ayurvedic medicines cause no toxic or side effects, no question of tolerance, resistance and addiction.
PHARMACEUTICAL SCIENCE OF AYURVEDA
The pharmaceutical science of Ayurveda deals with the preparation of effective remedies for the eradication of diseases and preservation of health. Pharmaceutical preparations are made with a view to make the drug more potent, preserved and clinically effective. Mode of preparation plays an important role in the absorption of drugs.
SCOPE OF AYURVEDA
Ayurveda has dealt with anatomy, physiology, Aetiology, Pathology, Therapeutics, achievements of good health, haematology including the stage of the disease, physicians, therapies including wholesome locality and procedure. The body is composed of panchamahaboothas and divided into several organs. Its multifarious functions are maintained and regulated by the food that one takes. The unwholesome contact with sense, intellectual blasphemy and seasonal variations constitute the aetiology of the diseases. The disturbance of the equilibrium of the dhatus is responsible for the causation of the diseases. Different seasonal changes and the different stages of the manifestation of diseases constitute the time (Kaala). The procedure of treatment to be followed depends on the time, the disease and the drug.
In principle, the ayurvedic approach to the treatment of disease consists of 2 major procedures.