29-11-2012, 02:35 PM
Study of marketing channel for soft drinks Soft Drink Industry (Hyderabad )
Study of marketing.docx (Size: 287.38 KB / Downloads: 36)
Introduction:
I have done my internship in PepsiCo company.In this company I Studied about the The channel of soft drinks in Pepsi.In the training period according to my survey to find out the present status of PEPSI in the retail outlets.In the training program I had tried my level best to arrange the work in systematic and chronological way.
Period Of Study: The duration of the project was for 2 months, from 5th april to june 5th.
I learned during the project about the different types of retailers perception of soft drinks of pepsi.According to my observation during the survey the Cooler of pepsi who owned the shop getting lot of trouble in cooling ane the service is not good.
Industry Profile:
It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers.For a number of years the main competition in the non - alcoholic sector was the battle between Coke and Pepsi for the cola market. But as the customer preferences and concerns started to change, the industry's giants have begun relying on new product flavors and looking to noncarbonated beverages for growth.
The different ways of segmenting it are as follows.
Alcoholic, non-alcoholic and sports beverages
Natural and Synthetic beverages
In-home consumption and out of home on premises consumption
Age-wise segmentation i.e. beverages for kids, for adults and for senior citizens.
The branding of arrangements of Pepsi also to attract the customer in the outlets.
Company Profile:
PepsiCo is a largest company in snacks, foods, and beverages with revenues of more than $39 billion and over 185000 employees.PepsiCo’s brand names are more than 100 years old, but corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi cola and Frito-Lay. Tropicana was required in 1998 and PepsiCo merged with the Quaker oats company.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world