20-09-2012, 04:12 PM
TITAN INDUSTRIES LIMITED
PPT ON TITAN- 2.ppt (Size: 951.5 KB / Downloads: 95)
Our Heritage – the TATA Group
Titan is a part of the TATA Group having a turnover of about
USD 30 bn, equivalent to over 2.5% of India’s GDP and having the biggest market capitalization in India
The Tata group is India’s largest employer in the private sector – 222,000+ employees across 85 companies
The TATA group has achieved many Firsts for India:
First private sector Steel mill
First private sector Power utility
First luxury hotel (Taj)
First Airline (now Air India)
The World’s least expensive car (Tata Nano)
India’s largest software company (TCS)
India’s largest watch & jewellery mfgr (Titan)
About Us
Titan is the world’s fifth largest, integrated own brand manufacturer for watches
Commencing production in 1986-87, the Company is today the leader in the Watch & Jewellery businesses in India
First & largest player in the branded jewellery segment (Tanishq)
>60% share of the organised watch market
Over 90 million watches sold across 30 countries, cumulatively
Manufacturing Facilities
Main Watch & Jewellery plants in Hosur near Bangalore (India’s “Silicon Plateau”)
Watch assembly plants at Dehradun, Baddi, and Roorkee. ECB plant in Goa; Jewellery Plant at Dehradun
Investment of US$150 million in a 450,000 sq.ft. state-of-the-art facility
Owned by Tata: 25.17% and TIDCO: 27.88%
Professionally managed by TATA group & an independent Board
Recognition and Awards in many categories
The Watch Division won the coveted JRD QV (Malcolm Baldrige) Award in 2006 and its score was affirmed in 2007.
India’s most admired consumer durables company having the most trusted brand -TITAN.
Both TITAN and TANISHQ adjudged most admired brands for the last 4 years.
Adjudged Retail Company of the year.
Retail Asia and Media Award-Singapore, for Retailing and preferred brands.
Selected as “Asian Dynamo” by BCG
Ideator Awards for Titan designers.
Best Corporate Citizen – Mother Teresa, Helen Keller, Rotary and Chamber of Commerce Awards.
President of India Award for best employer of the physically challenged.
The Watch Market & Industry in India
India is an under-penetrated market for watches – only 27 % of Indians own a watch
Total estimated market as of 2007 Volume ~ 42 mn units & Value: Rs 2700 Crores (USD 675 Mn)
Vast proportion of the Indian market is below Rs 500 ~ 68% (85% by volume)
Market has been split into: Low end, Mass market, Premium,Luxury