12-11-2012, 12:32 PM
TO STUDY & EVALUATE THE PROMOTIONAL SCHEMES OF PEPSI IN TIER-2 CITY(JAIPUR)
pepsico presentation.pptx (Size: 116.67 KB / Downloads: 41)
OBJECTIVES OF THE PROJECT
To know the sales promotion tools used by PepsiCo Company.
To find out the best promotional tool preferred by the retailers.
To know the peak periods of sales promotion activities.
To increase the sale of company.
To find out the present sales status of products of company in the retail outlets.
To ensure the availability of the product
FINDINGS & OBSERVATIONS
No Brand loyalty
Best Distribution network in FMCG industry
Existence of the sub-dealers and super-stockiest is a major problem in promotion
Strong competitor Coca-Cola is in the market
Position of the Pepsi in the corporate is not upto the mark
SUGGESTIONS
Should be uniformity in the schemes and discounts
Activities of the sub-dealers and super-stockiest should be controlled
Rural market being a very potential segment needs very quick
Many retailers complained regarding irregularly in visit by the executives
Supply of posters, glow-sign boards, tin boards, banners and sun pack sheets etc should be made at regular interval.
Wall painting should be made regularly in the market
Company may create favourable impression among the youth
Retailers need display material. To enhance the marketing of the product.