22-11-2012, 11:40 AM
The Boston Box
Models.pptx (Size: 112.96 KB / Downloads: 22)
Dog - holds a weak market share in a low growth market.
Question mark - high market growth with low share.
Star - a market leader in a growth market.
Cash cow - as market growth starts to trail off, stars can become cash cows.
War horses - market leaders, whose cash generating position under threat due to negative market growth.
Dodos - low share of a declining market means that sales are dwindling away.