17-08-2012, 04:01 PM
The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
Competitor Analysis- Porter--s Five Forces.ppt (Size: 1.01 MB / Downloads: 45)
The purpose of SWOT Analysis
It is an easy-to-use tool for developing an overview of a company’s strategic situation
It forms a basis for matching your company’s strategy to its situation
SWOT is the starting point
It provides an overview of the strategic situation.
It provides the “raw material” to do more extensive internal and external analysis.
Opportunities
An OPPORTUNITY is a chance for firm growth or progress due to a favorable juncture of circumstances in the business environment.
Possible Opportunities:
Emerging customer needs
Quality Improvements
Expanding global markets
Vertical Integration
Threats
A THREAT is a factor in your company’s external environment that poses a danger to its well-being.
Possible Threats:
New entry by competitors
Changing demographics/shifting demand
Emergence of cheaper technologies
Regulatory requirements
Opportunities and Threats form a basis for EXTERNAL analysis
By examining opportunities, you can discover untapped markets, and new products or technologies, or identify potential avenues for diversification.
By examining threats, you can identify unfavorable market shifts or changes in technology, and create a defensive posture aimed at preserving your competitive position.
Competitor Analysis
What are the competitor’s capabilities
What is the competitor currently doing and what is the competitor capable of doing
What are the competitor’s current and future objectives
What are the competitor’s beliefs about himself, us, others, the environment
What are the competitor’s beliefs about the future