07-05-2013, 04:49 PM
The Maruti Manesar Crisis: A Communications Approach
Maruti Manesar.pptx (Size: 883.23 KB / Downloads: 19)
Background
On 18th July 2012, auto factory workers in Maruti's Manesar plant attacked supervisors and started a fire that killed a company official and injured 100 managers, including two Japanese expatriates.
The attack was allegedly influenced by:i. A caste slur (later discredited) by a supervisor against a workerii. Failed negotiations about employee regularization
The company has faced several incidents of employee protest, but never of such scale and violence. The incident is the worst-ever for Suzuki since the company began operations in India in 1983.
Rebuild Maruti’s India-Connect
Mentions of increasingly Japanese management at Maruti was raised during reportage. A campaign to associate Maruti’s traditional image with India will foster unity amongst
employees
Maruti CSR campaign
A Maruti grassroots CSR campaign that undertakes fundraising for education and healthcare of labour families, to prevent further grassroots support for planned violence or mutiny