30-08-2014, 11:47 AM
The future of e-commerce
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Adding human elements that sell
Although many websites do remember your name (hi “insert username”,welcmeback!),the last item you purchased or suggest additional items you may want, the experience as whole is still somewhat predictable, cold and calculated .despite all the bells and whistles most ecommerce websites are still not much more than electronics catalogs .completely lacking is the human element, the element that sells to you or convinces you to change your mind .there is no bargaining ,there no surplice ,there is no “sweetening of the deal.” in this regard ,ecommerce has been unable to provide the same experience that shoppers take delight in or perhaps hate when making in store purchases. Thanks to some innovative and dynamic web technologies, all this is due to change in the near future.
Accustom tailored, dynamic experience.
I. And here in lies the future of ecommerce; accustom tailed experience that can remember your preference ,gauge your level of interest in certain item ,and make dynamic adjustments to the price and options, all in order to make the sale, rather than miss an opportunity .by implementing advances in dynamic programming, combined with thoughtful design, ecommerce of the future will resemble catalog less and less, and feel more and more like an in store experience.
By 2022,brick and mortar retail spaces will be little more than show rooms.
Eddie machaalaani and Mitchell harper,co-ceos of big commerce.
Big commerce is a provider of e-commerce software for small and independent retailers and has achieved tremendous success since launching in 2009.it has received 75million in funding and boast client roster that includes Gibson guitar and zaggora.
Curation and personalization will be a big part of ecommerce moving forward.danny remer, partner at index ventures.
During recent episode of tech crunch’s “ask avc”series,lena rao chatted with Danny about venture capital, entrepreneurship and what he envisioned for the future of ecommerce .index ventures has their eyes set on fashion and have a heavy focus in that space. They estimate that fashion will end up accounting about one third of all ecommerce.danny commented that future fashion ecommerce success won’t be based on flash sales or celebrity endorsement. it will all about differentiated products. He also stressed the importance of curation and personalization and said these thing” point to a direct relationship with the customer.
Mobile commerce is critical to success.
Alexandra wilkis Wilson, co-founder and CMO of gilt
Wilson needs little introduction as an innovator and thought leader in the ecommerce space .with an extensive background and experience in luxury retail ,willison co-founded gilt in2007 and completely revolutionized a fashion industry. She is also the author of the newyork times best seller.
In a recent one-on-one interview with Anthea Tsoukalas of the fashion group international of Toronto, willison focused on mobile commerce and a global perspective as core elements to future e-commerce success.
Don’t neglect these more modern forms of content marketing.
Linda Bustos, director of e-commerce research.
In a recent blog post titled “Beyond Blogging;13 content marketing opportunities for e-commerce”,Bustos talks about the decline of traditional blogging as a marketing tool for commerce. Her list of13 includes; video, social profiles, social updates, curated content, reverse guest blogging, mobile apps, free digital downloads, user generated content, “If you are going to shutter your existing blog, consider living it live or re-directing to your online shop instead of throwing up a 404 page. There is SEO benefit in both the content and the links, don`t flush it away: ”
We are seeing a trend in the direction of NFC, it big bet we are making, and we think the industry is following suit. Spencer Spineli, director of Emerging media on Google.
Spencer is Director of emerging media at google, and in a recent think voices, he explains why Near field communication(NFC)could be the future of e-commerce and a link between mobile and an improved brand experience for consumers.
NFC technologies like Google wallet enabled consumers to do things like tap a phone with their credit card and not only provide payment information but also receive and exchange coupons, offers and loyalty program perks. That coupled with the security layer