10-08-2012, 02:24 PM
Time to Clean Up! FORBES FACILITY SERVICES LIMITED
Group-1-Forbes case analysis.pptx (Size: 250.92 KB / Downloads: 41)
Background
Eureka Forbes limited –Consumer durable company in the business of making water purifiers and vacuum cleaners , floor sweepers etc
Installed base of 1200 Customers-factory and office location and strong relation with customers .
Need for a Industrial cleaning services
India was globalizing and many foreigners were seeking to do business in India
The quality of front line cleaners had degraded rapidly.
Administrative managers had shifted to hiring temporary contractors.
Growth Opportunity
Identified Rs 4500 Crore service industry growing at 12% every year
Acquiring 5 % of the market will result in Rs200 Crore turnover within 3-4 Years of time
The FFSL “Solution” :
An end-to-end cleaning solution - Machines, Consumables, Parts and cleaning services
Each customer site had a site head who acted as a supervisor reducing hassles of supervision and co-ordination
Trained laborers were deployed who had expertise in machine handling
Consumables bought directly from HO in Mumbai and distributed to various locations