04-07-2013, 02:39 PM
Toothpaste industry
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Toothpaste industry has grown immensely in the Indian scenario. There is a lot of competition in the industry mainly between two major players Colgate and HLL .The companies are coming up with new schemes as well as products to lure the customers. The usage of toothpaste has grown because of the lifestyle and the way the individuals are living i.e. more awareness about health.
However, toothpastes or powders did not come into general use until the 19th century. In the early 1800s, the toothbrush was usually used only with water, but tooth powders soon gained popularity. Most were homemade, with chalk, pulverized brick, and salt being common ingredients. An 1866 Home Encyclopedia recommended pulverized charcoal, and cautioned that many patented tooth powders then commercially marketed did more harm than good.
Colgate
Colgate-Palmolive is a $13.8 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. Colgate focuses on strong global brands in its core businesses — Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate is delivering strong global growth by following a tightly defined strategy to increase market leadership positions for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.
Colgate – Palmolive Company which is an America based multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). The company's corporate offices are on Park Avenue in New York City.
William Colgate, a soap and candle maker, opened up a, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual cakes of soap in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap
Pepsodent
Pepsodent was a very popular brand before the mid '50s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in discount stores and retails for roughly half the price of similarly-sized tubes of Crest or of Colgate.
Pepsodent is still sold as a Unilever property in India, Indonesia, Chile, Finland, and several other countries.
Pepsodent advertisements spotlighted the toothpaste's distinguishing features. It had a minty flavor that was derived from sassafras, an ingredient found in some varieties of tea and such soft drinks as root beer and sarsaparilla. Advertisements also pointed out the presence of irium (otherwise known as sodium lauryl sulfate) as a mechanism for fighting tooth decay, and to an ingredient known as IMP for preventing tooth decay.