04-02-2013, 11:47 AM
INDIAN HOTEL INDUSTRY:
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HOSPITALITY INDUSTRY – AN OVERVIEW
Hospitality is all about offering warmth to someone who looks for help at a strange or
unfriendly place. It refers to the process of receiving and entertaining a guest with
goodwill. Hospitality in the commercial context refers to the activity of hotels,
restaurants, catering, inn, resorts or clubs who make a vocation of treating tourists.
Helped With unique efforts by government and all other stakeholders, including hotel
owners, resort managers, tour and travel operators and employees who work in the
sector, Indian hospitality industry has gained a level of acceptance world over. It has
yet to go miles for recognition as a world leader of hospitality. Many take Indian
hospitality service not for its quality of service but India being a cheap destination for
leisure tourism.
With unlimited tourism and untapped business prospects, in the coming years Indian
hospitality is seeing green pastures of growth. Availability of qualified human
resources and untapped geographical resources give great prospects to the hospitality
industry. The number of tourists coming to India is growing year after year. Likewise,
internal tourism is another area with great potentials.
The hospitality industry is a 3.5 trillion dollar service sector within the global
economy. It is an umbrella term for a broad variety of service industries including, but
not limited to, hotels, food service, casinos, and tourism. The hospitality industry is
very diverse and global. The industry is cyclical; dictated by the fluctuations that
occur with an economy every year. Today hospitality sector is one of the fastest
growing sectors in India. It is expected to grow at the rate of 8% between 2007 and
2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridien, Four
Seasons Regent, and Marriott International are already established in the Indian
markets and are still expanding. Nowadays the travel and tourism industry is also
included in hospitality sector. The boom in travel and tourism has led to the further
development of hospitality industry.
COMPANY PROFILE :TAJ GROUP OF HOTELS
TAJ History
The Taj Mahal Palace and Tower, built in 1903, stands on the shores of the
Arabian Sea, a resplendent tribute to the vision of Jamsetji N Tata, founder of the
Tata group, who wished to build the finest hotel that India had ever seen.
With a tradition of commitment to excellence, personal attention and guest delight,
the Taj brand succeeds in making guests feel completely at home. There is a strong
focus on exceeding customer expectations, reinventing service concepts and
upgrading physical products. By benchmarking
Itself constantly against the best in its class, this brand, the oldest in the Tata
group, has built a solid reputation in the hospitality industry.
The Taj brand, deeply rooted in traditional Indian values of hospitality and
graciousness, and committed to acquainting guests with India’s living heritage, has
evolved with time, assuming a more contemporary avatar. Its appeal therefore cuts
across all generations.
Stay Amidst An Impeccable Hospitality
This hotel was an architectural legend when it came up nearly 50 years ago. As you
will step into the brilliantly lit lobby, you will be carried to some bygone era of the
glorious past. A stay in this rich heritage is an experience in itself. The elaborate red
sandstone finish also adds to the pride. Enjoy a stay in the famous Natraj Suite,
portraying the tradition of South India's temple bells and dances, or the Kashmir Suite,
adorned with paper Mache and walnut produces amidst the unavoidable beauty of ice
and show, with the smiling fields of saffron, swinging with the warmth of the spring
sunshine. If you want to experience a royal stay like the maharajas of the princely
state of Rajasthan, check into the colorful Rajput Suite designed in red and yellow like
the undulating sand dunes of Rajasthan's Thar Desert, drawn with the brush of beaten
copper and brass on wood that stir the eyes with an amazing awe.
To meet the diverse culinary taste of the globe, the Ashok hotel affords a wide array
of cuisine to suit every taste and palate. Spend an evening at China Town, Ashok's
most celebrated restaurant. Splurge on exotic food items, recipes brought from four
parts of China with the euphony of a live band that presents here every evening. For
an Indian taste, go to Durbar. The restaurant serves lavish Indian buffets against the
strain of live Ghazals singers in an ethnic Indian setting! Refresh yourself with a plate
of sizzlers at Frontier, the cheerful 24 hour coffee shop looking over the greens of
South Delhi. 'Ssteel' and 'Capitol' are the new additions to Delhi's night club scene.
Serving exotic drinks, cocktails and choicest wines from the cell, 'Capitol' has evolved
as a favored hideout for trendsetting Delhi's divas and debonair men. Two transparent,
slim cylinders of bubbling water with 'Ssteel' embossed on the glass panel, greet you
and as you slide open the glass doors, be prepared to be bowled over by a complete
new look. Interestingly, this opulent alcove flaunts of the largest varietal of
intoxicants available at the first single piece longest bar counter Delhi has.
At Par With MICE
Wherever you go, your business matters, and surely, The Ashok takes complete care
of your conventions and meetings. Affording an impeccable blend of both the worlds -
the demands of modern day clinical and clockwork efficiency with the grace and
warmth of the old world hospitality - the hotel makes every business dream come true.
Choose from a grand array of rooms for your purpose. From the fairly compact Ruby
suite to the spacious Convention Hall (the largest in India) which has room enough to
accommodate 2000 in theatre style. Way back in 1956, the first ever international
event in free India - the UNIDO Conference, was held at the Ashok, and since then,
the hotel has hosted some of India's most memorable national and international
conventions, conferences, and congresses, political as well as commercial.