23-07-2012, 04:32 PM
Using animals in ads is cruel
Animal Cruelty.pptx (Size: 2.23 MB / Downloads: 44)
Animals used for Entertainment
In Ancient Rome, the circus was a building for the exhibition of horse and chariot races, equestrian shows, staged battles, displays featuring trained animals, jugglers and acrobats.
Animals in circuses lead a life of endless confinement and constant physical abuse and psychological torment.
Trainers use abusive tools, including whips and electric prods, to force them to compel to perform under threat of beatings and whippings.
These animals suffer from loneliness, boredom and frustration from being locked in cramped cages or chained for months on end as they travel from city to city.
Animal Rights in India
After being approached by PETA India, the Bombay High Court issued a judgment on 22 August 2005 which required the Central Board for Film Certification to ask applicants to furnish a no-objection certificate from the Animal Welfare Board of India before certifying any film in which animals have been used.
Under a Government Of India notification issued in 1998, it is specifically forbidden to train and exhibit the following five species:
Animals in Advertising
Advertisers often link animal images with consumer products. They usually use vertebrates, most of which can be described as beautiful or elegant or sleek or strong or fast or loyal or affectionate or smart or competitive.
The use of animals in advertising is evidently effective, but cruel and dangerous practices are often used to make living animal “actors” compliant.
Many animal advertisements carry or imply inaccurate information about the biology of the animal, demean the animal, and/or do nothing to promote conservation.
Animal advertisements rarely include good information about the biology and conservation of the animals; that is not their purpose.
Many animal ads are clever and amusing but they conflict with our professional and organizational commitment to provide accurate information about animals.