05-10-2012, 05:49 PM
ITC FOODS
Project on ITC Foods.pdf (Size: 457.48 KB / Downloads: 63)
INTRODUCTION
ITC made its entry into the branded & packaged Foods business in August 2001 with the
launch of the Kitchens of India brand. A more broad-based entry has been made since
June 2002 with brand launches in the Confectionery, Staples and Snack Foods segments.
For ITC, the packaged foods is an ideal business to utilize ITC's proven strengths in the
areas of hospitality, branded cuisine, contemporary packaging and sourcing of
agricultural commodities. ITC's world famous restaurants like the Bukhara and the Dum
Pukht, nurtured by the Company's Hotels business, demonstrate that ITC has a deep
understanding of the Indian taste and the expertise required to translate this knowledge
into delightful dining experiences for the consumers. ITC has stood for quality products
for over 98 years to the Indian consumer and several of its brands are today
internationally benchmarked for quality.
All products of ITC's Foods business available in the market today have been crafted
based on consumer insights developed through extensive market research. Apart from the
current portfolio of products, several new and innovative products are under development
in ITC's state-of-the-art Product Development facility located at Bengaluru.
ITC has over the last 98 years established a very close business relationship with the
farming community in India and is currently in the process of enhancing the Indian
farmer's ability to link to global markets, through the e-Choupal initiative, and produce
the quality demanded by its customers. This long-standing relationship is being utilized
in sourcing best quality agricultural produce for ITC's Foods business.