28-08-2012, 11:30 AM
WEBSITE BREAKTHROUGH
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Introduction
Without a doubt there are a million enjoyable things you could be doing right now, but you are here
reading this fantastic guide and there is only one possible reason: that unavoidable, terrible, exciting
struggle called SEO. Let me guess, you have a website that is doing decent or maybe it’s brand new
and the fact that your competition ranks higher than you in a few searches drives you crazy. Maybe
you’ve tried some link building or social media, or maybe you even hired an outsourced SEO firm.
No matter what you may have tried in the past this book can help you. It will bring to light many of
the simple but very important things that contribute to great site optimization. It will also provide
you with insights you may never have considered before and secrets that will save time and money
as your site rises to the top.
Our company is called Website Breakthrough and we are the ones that keep the other Internet
marketing companies in-check. You can visit us at www.websitebreakthrough.com. We’ve built our
entire business around evaluating SEO and marketing professionals and then providing information
about each one to the public. So what do we look for in all these companies? We look for the ones that
are genuinely successful at what they do. Then we dig to find out why. We like to think of ourselves as
the FBI of SEO and Internet marketing.
What You Think You Know About SEO
Picture this: You’re sitting in a workshop dealing with SEO and listening as the speaker rambles off
all the standard things that contribute to the order of search results. You’re thinking you’ve heard
it all a million times and you start to wonder if everyone else in the room has too. Then you start to
wonder if some of them are your competitors and if you are all just doing the same standard things
how will you ever come out ahead in search rank!
This isn’t one of those worthless workshops. Our goal here is to explain a better way. Sure directory
submissions, rich content and contextual links are essential, but there are creative ways to do even
the most standard of things.
So lets start fresh and pretend you have no predetermined thoughts about how to perform SEO.
We like to compare SEO to cooking dinner, but no one likes food that was prepared in a filthy kitchen
so let’s start with that.
Cleaning the Kitchen
Cleaning the kitchen means whipping your sites into shape internally (We say “sites” because you
need more than one even of you don’t think so, but we’ll get to that later). Before you can go out
and conquer the search results you need to take care of business at home.
Scrubbing Your Content
Start with your Metadata. Title tags are the most critical Meta Tag and are the only tags that will
influence SEO. Title tags have a direct effect on search engine relevancy and ranking. Make sure
that your keywords appear in your Title tag. The title tag is displayed as the first line of most major
Search Engine Results Pages. Avoid using just “Home page” for your title tag. Home page does not
tell potential visitors or search engines anything unique about the site.