26-05-2012, 12:16 PM
WHIRLPOOL
Whirlpool--s Global Strategy.pdf (Size: 629.35 KB / Downloads: 43)
Whirlpool
The company is headquartered at Benton Harbor, Michigan, USA
Global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names
Whirlpool initiated its international expansion in 1958 by entering Brazil
Whirlpool India
Entered India in the late 1980s
It forayed into the market under a joint venture with TVS group and established the first
Whirlpool manufacturing facility in Pondicherry.
Soon Whirlpool acquired Kelvinator India Limited in 1995
in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India.
Whirlpool India is also one of the largest exporters of home appliances from India.
Whirlpool India
What are major characteristics of AsianElectronic Appliance Industry
World’s second largest appliance market
Highly Fragmented Industry
Consumer Preferences
Distribution: Small retail shops
Whitwam’s Vision
What is “Vision of Integrating”
Is he trying to upgrade Whirlpool from Polycentric to Geocentric? What is his explanation?
What is Platform Technology?
Platform technology represents the beginning of Whirlpool Globalization Strategy? Is it?