23-08-2012, 01:05 AM
Hey please provide the folowing details on Kissan (any product) for a marketing project.
Project Report should include the following:
• Should have an Index.
• Product History: Should not exceed Two pages.
• Identify the major competitors for your product.
• Identify the Market leader in your product category and identify the market share of all the major competitors in the industry , including your product.
• Comparative study of all the major competitors in the industry on 4/7 Ps scale.
• Identify the competitive advantages of all the major competitors in the industry, including your product.
• What are the marketing strategies would you like to suggest (on 4/7 Ps level) to the top Managers of your Product, to gain the upper market share.