06-12-2012, 05:51 PM
Apple's iPhone in China
ABSTRACT
After a long delay, Apple, made its entry into the Chinese handsetmarket. The company, however, is challenged on many aspects in Chinese mobile market. Firstly, Apple has to fight against the stiff competition in Chinese smartphone segment. So far, the biggest rival for Apple in many overseas markets is Nokia. DavidWolf, president of WolfGroupAsia, a Beijing-based advisory firm, opined, "Apple is entering China at a level of competition that's never been seen before. If they think they can come here and ride the wave they’ve enjoyed the last 2 1/2 years [in the West], then they’re going to get a rude awakening."31 On the other hand, Edward Synder, an analyst for San Francisco based Charter Equity Research32 , said, "Apple's brand is strongest at home, where the competition is weaker."