06-12-2012, 05:47 PM
Apple's iPhone in China: CanApple Cash in on the World's Biggest Mobile Market
ABSTRACT
After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009,Apple entered a non-exclusive deal3 with the second-largest mobile carrier of China - China Unicom - to sell iPhones in China. Although, Apple is optimistic about the Chinese smart phone market, players like Nokia and Motorola, which already have a strong foothold, are bound to give a tough competition to the brand. Moreover, Apple iPhone entered China lately (after 2 years of US launch), which led to unofficial distribution of iPhones in Chinese grey market. Hence the questions arises - Can Apple iPhone grab a share in the Chinese mobile market, by competing with the existing players? Will grey market be a boon or bane for Apple iPhone's sales?