Sunsilk is a brand of hair care produced by the Unilever group. The brand was introduced in 1954 in the United Kingdom, available in most countries around the world. It is known as Sedal in Spanish-speaking Latin American countries, Silk in Brazil, Elidor in Turkey and Hazeline in China. Sunsilk is sold under a variety of different names in markets all over the world, including Elidor, Silk and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in the Philippines, Brazil, Argentina, Bolivia, Sri Lanka, Indonesia and Thailand.
Sunsilk was launched in the UK in 1954, and in 1959 it was available in 18 different countries around the world. At that time, Sunsilk had an advantage over other shampoos on the market, since it only needed an application, so it was about washing less natural hair oils. Sunsilk cream shampoo for dry hair was launched in 1956. In 1958, a new transparent polyethylene tube for liquid shampoo was introduced as a large alternative pack for the bottle. Sunsilk was also available in such tubes.
In 1960, Sunsilk Tonic shampoo, which contains Allantoin's skin healing ingredient, was designed to help keep the scalp free of infection. In 1961, Sunsilk Liquid shampoo was relaunched to Sunsilk Beauty, because 'Liquid' in the name, originally used to distinguish the product from powdered shampoos, made no sense since most of the shampoos were now in liquid form.
In 1962, Sunsilk was marketed as a range of shampoos for different types of hair. The softness improved the formula of the product and launched new variants in 1966: the first main shampoo that contains olive oil, that acts like conditioner to make the hair soft and manageable; shampoo for dull hair, which restored the natural shine of hair; Lemon shampoo for greasy hair with deep cleansing ingredients.
Sunsilk hair spray was first launched in 1964 to enter an expanding hair spray market, but in 1966 a new product formula was developed that held firm, even in wet weather while taking care of hair. The hair spray contained a French scent and could be easily removed by brushing or shampooing. In 1969, all Sunsilk shampoo was repackaged into new PVC bottles, which were larger than traditional glass bottles for the same price.
In the early 1970s, Sunsilk was manufactured in 27 countries and was the closest thing to a global brand for hair care. The watermelon conditioner was launched in 1971 with three variants for dry, normal and greasy hair. In 1973, Sunsilk released an aerosol lotion lotion. An economical size bottle of shampoo was introduced for Sunsilk in 1974. In 1975, Sunsilk became the most important name in hair care, with 1,000,000 packages sold every week. In 1980, the entire Sunsilk range was relaunched with improved formulations and packaging design to bring the brand to the 1980s
In 1985, the Sunsilk style mousse was launched and, 2 years later, it followed a conditioning mousse. In 1993, Sunsilk launched a new range of shampoos and conditioners, which were developed to meet women's hair needs and reflect the way women think about their hair. The institute (a trademark of Seda / Sedal) "Elida Hair Institute" developed the products in response to market research. Each product contained a unique formulation of ingredients, combining the best of natural and scientific worlds to help combat common hair problems. That same year, Sunsilk has been marketed as a range of hair using technologies manufactured by the "Elida Hair Institute".
In 2001, Sunsilk entered the market for Asian hair colour for dark hair. Sunsilk Pro-Colour offers a range of seven permanent colours, from natural black to copper with violet, red and gold. It was released in India and Thailand.