22-10-2012, 03:55 PM
customer satisfaction on Vijay Karnataka a daily news paper at bagalkot
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EXECUTIVE SUMMERY
This report is based on the market research conducted on the topic “customer satisfaction on Vijay Karnataka a daily news paper at bagalkot”
As the customer are treated as king of today’s business world so it’s mandatory to see that our is customer kings are satisfied. The study attempts to analyze and determine “A study on advertiser’s preferences towards Vijay Karnataka as an effective advertising media” and also find out the satisfaction level towards quality, service, and Price of the V.K. The research was purely based on the survey conducted in Bagalkot. The sampling technique used was simple random sampling of advertisers. The data was collected through personal interview and structured questionnaire. The research instrument used was a questionnaire which helped in knowing the pulse of the advertisers. So whatever services are provided to the customer his satisfaction is a must. Otherwise within no time the company will loose its customer. Now as in case of news paper depending on the information including national and international and local news, people prepare the news paper. So the study explore the needs and requirement of customers so by the study that too by the survey one can get the clear picture about the satisfaction of customers towards the Vijay Karnataka news paper and one can know what are the additional things to be added so that customer will be delighted.
“A customer is the most important visit our premises. He is not dependent on us, we are dependent on him. He is not an Interruption on our work. He is the purpose of it. He is not an outsider on our business. He is a part of it. We are not doing him, a Favour by serving him. He is doing us a Favour by giving us an opportunity to do so”
Customer was the king
Globalisation, which brought in competition in different sectors, has made people remark that ‘earlier customer was king, now he is dictator.’ Sadly, this is not so.
Many new-generation banks and other firms go all out to woo customers. Their pleasing ways and refined manners end once the customer avails of a loan or buys a product.
Recently, a customer found his wireless phone battery, provided by a private telephone company, out of charge.
The firm’s ‘customer care’ centre did not have a clue about formalities for replacement.
The customer contacted a local office and was told to purchase the battery from ‘outside.’
The employee who directed the customer also did not know where to find a battery with company specifications.
INTRODUCTION
Press is called the fourth estate the three others being the legislative and the judiciary. The press is supposed to play the crucial role of a watchdog to see that the foreside institution function fairly within the constitutional framework and serve the people for that welfare they created. The moment press ceases to perform this function, it looses its credibility.
India land of kings and emperors was than ruled even though in absence widespread education means of communication and transport in somewhat the message of the rulers had a reach every corner of the territory. There was no press or newspaper ashoka the great Indian emperor had devised his only means of communication he used to publish the imperial edicts on rocks stone pillars the news of the day was published in small picture drawn on the walls of temples in ink or colour which could be removed easily even the moral code was proclaimed through the art of the monarch to his loving people.
The establishment of the Moghul empire in India ushered in a new area in the filed of journalism. The Moghul rule organised communication written newspaper of kind were in circulation Aurangzeb one of the last and great Moghul emperors had an efficient system of information officers. They had maintained a bureau of intelligence in every provincial capital news writers were appointed there.
FINDINGS
1. 60% of the respondents read Vijay Karnataka because of its coverage.
2. 36% of the respondents prefer political news in Vijay Karnataka .
3. 68% of the respondents prefer Vijay Karnataka for advertisement because of its circulation.
4. 46% of the respondents prefer Saptahika Vijay supplements of Vijay Karnataka.
5. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.
6. 52% of the respondents are satisfied and 25% of the respondents are mostly satisfied. 14% of the respondents are neither satisfied nor unsatisfied and 9% of the respondent’s ars mostly unsatisfied.
OBJECTIVE OF YHE STUDY
1. To know the satisfaction level of readers towards Vijay Karnataka news paper
2. To know which type of news and supplementary are prepped more by the reader in Vijay Karnataka news paper
3. To provide information to company about why reader prefer news paper as advertising media
4. To know why people prefer vijay Karnataka news paper whether for
• Its local news coverage
• Price
• Advertisement
5. To know why people go for Vijay Karnataka news paper as a media for advertisement
LIMITATION
1. The study is limited to the news paper readers of Bagalkot only
2. Time is the major constraint of the study.
3. Since sample is only 100 which is not a true representative 0f the population as a whole.
4. Level accuracy of the result of research is restricted to the accuracy level with which the customer have given the answer and the accuracy level cannot be a prediction.
5. The survey is not done throughout the census.
CONCLUSION
What customer wants needs to write in news paper and different different type media
To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.