25-07-2012, 04:35 PM
A STUDY OF MARKET SURVEY ON TATA INDICOM MOBILE
STUDY OF MARKET SURVEY ON.ppt (Size: 389 KB / Downloads: 27)
INTRODUCTION
In today’s competitive scenario it is essential to know one’s position, its strengths, its weakness and opportunity to target the potential market .
To capture the market, the companies form the marketing strategies.
Objectives of the project:
to understand and evaluate the realistic factors of the buying behavior of customer and support provided by the various distributors and service providers of Aurangabad
Understand and evaluate the buying behavior of customers
Understand and evaluate the influential medium of customers.
COMPANY PROFILE
Tata Teleservices (TTSL) came a long way in 2003, a year, which saw India’s telecom industry being confronted with sweeping, changes.
The company rode the turbulence to increase its subscriber base to about 1.3 million, while vastly expanding its operational footprint and the range of its services and products.
Products:
Data Enabled Handsets: Brew
LG 5235
65k color screen and rhythmic lighting
16 polyphonic ring tones
500-phonebook memory with multiple numbers and addresses
Above 100 sms storage capacity
1. Preferance of Customers towards Different Modes of Communication Services:
No. Of persons contacted Wired phonesWireless phonesMobiles120355530
Observation:
Out of 120 respondents 35 prefer wired phones.
Out of 120 respondents 55 prefer wireless phone.
Out of 120 respondents 35 prefer mobiles.
Interpretation:
From the above analysis it is observed that still one forth of the customer prefer for wired phone as well as mobile. Almost 50% customer preferred wireless phones that are convenient for them.
FINDINGS
Majority of the Tata Indicom customers are mobile subscribers, FWT is on the second place. Almost 70% subscribers of Tata Indicom are mobile user.
Most of the Tata Indicom customers use mobile for incoming calls there are very few people who use the mobile for outgoing or SMS
Almost 57%customers use mobile for 1-2 hours everyday
Suggestion:
To target the young population following suggestions can be tried.
To have the displays near the educational institutes. The display should be attractive with innovative ideas e.g. they can put the display on Nirala Bazaar, Jalna Road, Osmanpura, where there are many colleges like S.B.college, M.G.M., V.N.college as well as Deogiri college, etc.
Conclusion
Teleservices companies are fighting a war since years and in the times to come it will only intensify. The only weapon to be used is the marketing and advertising strategies. Considering the buying behavior and awareness of the customer is the part of these strategies. The company that uses its weapon properly will survive and the rest will vanish.
If we consider Aurangabad market for which project was undertaken, it is very clear from the facts and figures that the Tata Indicom of Tata Teleservices has been playing second fiddle to other teleservices such as Airtel, Idea, BSNL, Reliance, etc.