This report examines in detail the changing dynamics in the Indian retail industry in the early twentieth century, driven mainly by the growth of the organized retail sector and the increased personal consumption of customers because of higher incomes, increased exposure to goods foreigners and growth in nuclear families and dual-income families.
It analyzes in detail emerging trends in the retail industry with the help of examples such as FoodWorld and Subiksha (retailing of food), Shoppers Stop and Westside (retailing of lifestyle / clothing / accessories), Landmark books), Health & Glow and Shahnaz Husain (drugs and pharmacy and beauty).
Business reports | Case study in management, operations, strategies, business reports, case studies
The report looks at the changing dynamics in the FMCG sector until the end of the 20th century, forcing FMCG's large companies to renew their product, marketing and distribution formats to meet the changing needs or preferences of the customer.
In light of this, the report looks at some innovative customer-centric initiatives taken by companies such as HLL, CavinKare and TVS. Finally, it explores future threats and opportunities for the retail and consumer goods industry in India.