Holistic marketing concept is a part of the series on marketing concepts and can be defined as a marketing strategy that considers the business as a whole and not as an entity with several different parts.
According to the concept of holistic marketing, even if a business is made up of several departments, departments have to unite to project a positive and united image of business in the minds of the client. Comprehensive marketing concept involves interconnected marketing activities to ensure that the customer is likely to buy your product instead of the competition.
An organization will have different departments like sales and marketing, accounting and finance, R & D and product development and, finally, human resources and operations. Therefore, if you want to implement a holistic marketing concept in your organization, you should ensure that R & D and product development take the marketing and sales opinions to launch the product that is most likely to attract customers.