25-05-2012, 04:51 PM
The Group has to Act as a Typical Advertising Agency , so you need to demonstrate a proper components of Advertising Agency and explain the strategic dimensions of the Ad & PR strategy developed by O & M in the case study ? (You can use your hypothesis)
Q.3 Develop your own Ad & PR strategy for the Case - Study , Considering your group as a Ad Agency with a name of your group and you should support the campaign with your own creative ideas , themes , punch lines , appeals and also inculcate the 6 M’S and AIDA approach of advertising? (The power point instrument can be used to solve the case)