13-11-2009, 04:35 PM
see http://www.seminarprojects for internet marketing seminar
13-11-2009, 04:35 PM
see http://www.seminarprojects for internet marketing seminar
18-09-2012, 01:13 PM
Internet Marketing
internet marketing.doc (Size: 180.5 KB / Downloads: 114) Introduction: At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale. Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. Kotler formalized this evolution with his book "Marketing Management." His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis - which in many ways is a return to business at the turn of the century. Growth of Internet usage and E-commerce: According to the research report of Goldman Sachs, India has emerged as the second largest Internet market in Asia after China with 100 million users in 2005. It estimates that Indian Internet Users will increase by 130% compounded annual growth rate (CAGR) from 0.5 million users recorded at end of 1998. Also the figures of the number of Internet Service Providers (ISPs) is expected to increase by leaps and bounds and March 2006 sees at least 30 private international gateways. As per preliminary findings of the NASSCOM survey, the total volume of E-commerce transactions in India was about Rs.131 crore in the year 1998-99. Out of this volume, about Rs.12 crore were contributed by retail Internet or Business-to-Consumer transactions, and about Rs.119 crore were contributed by Business-to-Business transactions. The survey also revealed that E-Business transactions in India are expected to exceed Rs.300 crore during 1999-2000. Out of this, about Rs.50 crore could comprise of retail transactions. Finding the business & the right mentor: First let’s briefly speak about finding the right mentor. If you join under your best friend that works with you down at the lumber mill as nice as this is friendship wise, it probably wasn’t the smartest business move. I find it interesting when people contact me with questions about being successful in their business yet; they already have an up line or a team which is doing nothing to help support them. Find a mentor that knows how to build a business or can bring money into their bank account. If you see they are successful & willing to help you most likely you can learn from them. The problem sometimes with this strategy is you get under a “GURU” who is too busy & has no time for you. So even though they are successful, you learn nothing and learn no new information. Branding & Leadership Position: Yes, I believe building your brand will help you in the long run. This takes a good amount of time and many people are doing this now so it’s not as powerful as it once was. It’s very important though because it constantly reminds people of whom you are & that you are focused on putting yourself in the leadership position. Personally I believe putting yourself in the leadership position is more important than a “branded website” simply because this method brands you quickly. When I have members join my team I stay in direct contact with them and help them in any possible way that I can. I let them see that I know what I am doing and am the leader of the team.
02-11-2012, 11:50 AM
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07-01-2013, 05:57 AM
Basically internet marketing is for your online popularity and as much people see you online you get more and more traffic or business but if you are taking about role of internet marketing then i must say it is basically for getting people attraction form those people who spent time on internet and benefits of internet can be getting business from those people. it is in simple terms. but more brains can explain it better.
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