12-04-2012, 01:45 PM
introduction to e-commerce
introduction e commerce.ppt (Size: 192 KB / Downloads: 32)
A quick survey
Which of the following have you done?
Used e-mail
Browsed the Web
Bought a product on the Web (what?)
Electronic commerce
To many people think the term electronic commerce,
often shortened to e-commerce, is equivalent
to shopping on the web.
The term electronic business is sometimes used
to capture the broader notion of e-commerce.
In this Subject, we will use e-commerce in its
broadest sense. It encompasses both web
shopping and other business conducted
electronically.
Technology and commerce
In order to understand how technology can aid
commerce we need to understand traditional
commerce.
Once we have identified what activities are
involved in traditional commerce, we can
consider how technology can improve them.
Note that technology does not always improve
commerce. Knowing when technology will
NOT help is also useful.
Origins of commerce
The origins of traditional commerce predate
recorded history.
Commerce is based on the specialization of
skills. Instead of performing all services
and producing all goods independently,
people rely on each other for the goods and
services they need.
Example: My mother trades eggs to one of
her neighbors in exchange for milk.
Traditional commerce
Although money has replaced bartering, the basic
mechanics of commerce remain the same: one
member of society creates something of value
that another member of society desires.
Commerce is a negotiated exchange of valuable
objects or services between at least two parties
and includes all activities that each of the parties
undertakes the complete the transaction.
Views of commerce
Commerce can be viewed from at least two
different perspectives:
The buyer’s viewpoint
The seller’s viewpoint
Both perspectives will illustrate that commerce
involves a number of distinct activities, called
business processes.
The buyer’s perspective
From the buyer’s perspective, commerce involves
the following activities:
Identify a specific need
Search for products or services that will satisfy
the specific need
Select a vendor
Negotiate a purchase transaction including
delivery logistics, inspection, testing, and
acceptance
Make payment
Perform/obtain maintenance if necessary
The seller’s perspective
From the sellers’ perspective, commerce involves
the following activities:
Conduct market research to identify customer
needs
Create a product or service to meet those needs
Advertise and promote the product or service
Negotiate a sales transaction including delivery
logistics, inspection, testing, and acceptance
Ship goods and invoice the customer
Receive and process customer payments
Provide after sales support and maintenance
Business processes
Business processes are the activities involved in
conducting commerce.
Examples include:
Transferring funds
Placing orders
Sending invoices
Shipping goods to customers