27-03-2012, 12:46 PM
market research for a internet awareness and usage
market research for a internet awareness and usage-Summer-Projet-Report-I-1-M-R-B.doc (Size: 553.5 KB / Downloads: 43)
ACKNOWLEDGMENT
Firstly, I would like to express my gratitude toward ‘IMRB international’ for giving me the opportunity to work with them. I would like to thanks the entire staff of IMRB international for their Co- operation during summer training which helped in the learning experience being enjoyable and fruitful.
I shoulder the responsibility to acknowledge the following distinguished personalities who graciously allowed me to carry out this project work successfully. I am highly indebted to Mr. ASHUTOSH CHOUDHURY, Director, IMRB international, Bhubaneswar and DR. SREE KUMAR (FacultyRIMS), for providing the opportunity to prepare the project report under his guidance. I wish and express my heart full gratitude to Mr. ASHUTOSH CHAUDHURY & DR. SREE KUMAR for the guidance and suggestions throughout the project, without which I could not have been able to complete this project report successfully.
I extend my thanks to all my friends for their moral support and encouragement. Last but not least I thank my parents and relatives who inspired me always to do the best.
DECLARATION
I, SWADHIN KUMAR ROUTRAY, a student of M.B.A 2nd Year of RORKELA INSTITUTE OF MANAGEMENT STUDIES, Rourkela, Orissa, (Session- 2008-2010) do hereby declare that that the Summer Project Report entitled INTERNET IN INDIA (I-CUBE),Under IMRB international is of my own efforts and it has not been submitted to any other University or Institution before.
I have submitted this project for the practical fulfillment of MBA degree under BIJU PATTANAIK UNIVERSITY OF TECHNOLOGY (BPUT), ROURKELA. CERTIFICATE
This is to certify that the project entitled, “INTERNET IN INDIA(I-CUBE),” is a bonafide record of interim report carried out by Mr./Ms SWADHIN KUMAR ROUTRAY a student of Rourkela Institute of Management Studies, Rourkela, bearing University Registration Number 0806260142 (Session 2008-2010), has successfully completed his/her Summer Project for the partial fulfillment of the requirements of the award of the degree of Master of Business Administration of Biju Patnaik University of Technology, Orissa, Rourkela. To the best of my knowledge and belief, this project is the original effort and contribution which he/she has worked sincerely under my guidance in this duration. The summer project report has not been submitted earlier to this University or to any other University/Institutions.
Wishing him/her good luck for a successful career and all future endeavors.
EXECUTIVE SUMMARY
This study is based on a research which was done in order to know the awareness and usage of the people toward internet. Mainly this study was focused on the urban people who are lived in the place like Bhubaneswar and much more educated than the rural people. Under this I tried to find out that out of the total sample how many are aware about internet, how many use internet regularly, how many using occasionally (Before 1 month), internet owner and non-users. For this study I follow certain process of market research. I had the sample of 64 respondents. For the collection of data I took first 45 respondents as random sampling and for the rest 22 I adopted purposive sampling.