06-12-2012, 04:46 PM
mobile computer
Mobile compute1.doc (Size: 185.5 KB / Downloads: 21)
ABSTRACT
TRUE to say, the sales of products of any company lies on the quality of product, and also on the way of marketing. Advertising plays a major role in marketing. Good advertisement may not necessarily need any Big B but a different approach of products advertising in public makes a brilliant idea. Now we come before you with such an advanced technique of marketing just kicking out traditional techniques of marketing.
High penetration rate of mobile terminals. Mobile terminals –
especially cellular phones – are quite popular. According to the International Telecommunication Union (ITU) the worldwide number of mobile phones is far beyond one billion. The average penetration rate in Western Europe is about 83 percent.
Mobile terminals are personal communication devices. People carry their mobile device along most of the day, seldom lend it away and don’t share one terminal with other people like one TV-set or one fixed line telephone for the whole family, so mobile advertising can reach people almost anytime and anywhere. Conventional advertising like ads in newspapers or commercials on television can reach people only in certain situations and within certain time spans. During the pre-test for an acceptance study for a mobile service (N=28) we could conclude that asked the participants “How many hours on an average day is your cellular phone online?” – The mean value of the answers was ≈20,7 hours/day (deviation: 5,1), whereas 56 % answered “24 h”.
Related Work
The high potential of mobile advertising along with its specific opportunities and challenges is widely accepted in literature, for example.Ads delivered by SMS is today’s most common form of mobile advertising, e.g. misteradgood.com by MindMatics. SMS is very popular – in Germany approximately 20 billion SMS were sent in 2003 but the length of the text is limited to 160 characters and images can not be shown, so it should not be the only used channel in a marketing campaign. There are so called “on-pack”-marketing campaigns where consumers can request digital advertising gifts like games, ring tones and logos via SMS. Another approach for mobile advertising is the distribution of advertisement using multi-hop ad-hoc networks (MANETs), for example “AdPass” or “eNcentive” .MANETs don’t require an installed infrastructure consisting of base stations, cables or routers.
The MoMa-system
Overview
The basic principle of the MoMa-system is illustrated in figure: The end users create so called orders according to a given catalogue, a hierarc
hical ordered set of possible product- and service-offers which are described by appropriate attributes: on the uppermost level we may have “gastronomy” for example, which could subsume categories like “pubs”, “restaurants” or “catering services”. Each category is specified by certain attributes, in the gastronomy-example this could be “price level” and “style”. When creating an order the client application will automatically fill in appropriate context parameters.