24-10-2012, 05:05 PM
I am a Amarendra kumar,MCA student.I know some programming language as like java ,c etc.But I dont know java too much.
I need a project on "Online advertising agency" in java
24-10-2012, 05:05 PM
I am a Amarendra kumar,MCA student.I know some programming language as like java ,c etc.But I dont know java too much. I need a project on "Online advertising agency" in java
27-05-2013, 12:56 PM
Online Advertising Online Advertising.docx (Size: 20.93 KB / Downloads: 22) INTRODUCTION online advertising is a form of promotion that uses the Online and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Competitive advantage over traditional advertising one major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, Ad Words, Yahoo! Search Marketing and AdSense enable ads to be shown on relevant web pages or alongside search results of related keywords. Ethics online advertising encompasses a range of types of advertising, some of which are deployed ethically and some are not. Some websites use large numbers of advertisements, including flashing banners that distract the user, and some have misleading images designed to look like error messages from the operating system, rather than advertisements. Websites that unethically use online advertising for revenue frequently do not monitor what advertisements on their website link to, allowing advertisements to lead to sites with malicious software or adult material. Website operators that ethically use online advertising typically use a small number of advertisements that are not intended to distract or irritate the user, and do not detract from the design and layout of their websites.[1] Many website owners deal directly with companies that want to place ads, meaning that the website linked to by the advertisement is legitimate. The overuse of technologies like Adobe Flash in online advertising has led to some users disabling it in their browsers, or using browser plug-ins like Adblock or NoScript. Many sites use centralized advertising services whose advertisement may be blocked as a side effect of security and privacy measures, because the services require JavaScript and cross-site requests to function, while such features are often not necessary to use the sites and are a potential source of vulnerabilities. Legitimate advertising often is opt-in, or has a clear opt-out option, which differentiates it from spam. Malware There is also a class of advertising methods which are considered unethical and may even be illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labelled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. These programs are designed to dupe the user, acting effectively as Trojan horses. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs. Privacy The use of online advertising has implications on the privacy and anonymity of users. If an advertising company has placed banners in two Web sites. Hosting the banner images on its servers and using third-party cookies, the advertising company is able to track the browsing of users across these two sites. Third-party cookies can be blocked by most browsers to increase privacy and reduce tracking by advertising and tracking companies without negatively affecting the user's Web experience. Many advertising operators have an opt-out option to behavioral advertising, with a generic cookie in the browser stopping behavioral advertising. Affiliate marketing Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network. Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income. Contextual advertising Many advertising networks display graphical or text-only ads that correspond to the keywords of an Online search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to contain content relevant to the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website. Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website. Semantic advertising Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or services STATEMENT OF PROBLEM Here's one explanation: Online advertising hasn't figured out how to adapt to the usage behaviors of the medium. Advertising in every other medium fits with how people use the medium. TV watching is passive. The couch potato wants to relax and be amused without having to think too hard. TV commercials suit that expectation with humor and pretty pictures. Print advertising varies to the nature of the publication. For a fashion magazine it's all about great imagery while in a serious magazine the message is in the content -- advertorials, for example, that mimic magazine articles. Radio advertising relies on dialog and catchy jingles to hold our attention. In each medium the approach to advertising has adapted to the posture of the audience. For print peoples want to read, for radio peoples want to listen, and for TV peoples want to be amused. We want control. peoples want to be in command of our experience. Search is the most common Web activity because peoples go online with purpose. Usability is high-art in Web design because peoples are intolerant of anything that might confuse or disorient us. Researchers minutely observe online reading habits -- noting how peoples can the page and quickly disregard useless or unwanted information -- because online merchants discovered (the hard way) that online, peoples are a highly impatient bunch. One of the most unique benefits of the Web is that it gives individuals tremendous autonomy and freedom. This undermines, fundamentally, traditional approaches to advertising. Advertising always has been a blunt instrument. Audiences typically are broad and difficult to define. |
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