04-08-2012, 02:35 PM
online shopping
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INTRODUCTION
The E-mart is the part of the sample application that provides customers with online shopping. Through a Web browser, a customer can browse the catalog, place items to purchase into a virtual shopping cart, create and sign in to a user account, and purchase the shopping cart contents by placing an order with a credit card.
By integrating information and improving processes, E-mart will help improve enterprise wide decision support and operational efficiency. Improved efficiency translates into:
• More resources to support the enterprise.
• Improved customer service
• Web-based and user-friendlier interfaces to buyers.
An extremely powerful marketing tool, E-mart’s ability to suggestively sell alternate and complementary products; e.g. if a customer selects the "standard" version of a product, you can recommend that they also consider the "pro" version or if your customer chooses a pair of pants, you can suggest that they also consider a belt and socks. Simply specify related product skis and optional text in a product’s definition in your Merchant Administrator, and PDG Shopping Cart will up-sell or recommend related products to your customers automatically
DESCRIPTION OF PROJECT
The category screen shows all of the products available for a particular category.
he product screen shows all of the items in a particular product. Product screen’s right column of the list shows the price of the item, and includes a link labeled Add to Cart. This link, which also appears on screen for the corresponding item, allows the customer to add the item to the cart without looking at the item details
The item screen shows detailed information about an individual item for sale.The Add to Cart link, when clicked, adds an order for the item to the shopping cart, and then shows the shopping cart contents.
The cart screen lists the items currently in the cart, allows the customer to change the quantity of each item ordered, and shows a title. It also includes a link to remove the item from the cart, and a link Proceed to Checkout which, when clicked, shows the order information screen if the user is signed on. If the user is not signed on, the sign on screen is shown instead.
The sign on screen allows an existing customer to sign in as an existing user, and a new customer to create an account. An existing customer enters a user name and password, and the application displays the Order Information screen shown in. A new customer enters a user name and password and clicks the button Create New Account. The application creates a user with the requested password. If user creation succeeds, the application displays the Account Information screen.
The account information screen, shown in collects information about a new customer, including contact information, a credit card, and personal preferences. This is also the screen displayed whenever the customer clicks the Account link at the top right corner of the screen (beneath the Search box). Clicking the Update button directs the browser to a page that summarizes the information entered.
The Order Information screen allows the user to enter billing and shipping address. Default values for the addresses come from the contact information for the currently signed-in customer. This information is transmitted to the application when the user clicks Submit. The application creates a new order, sends it to the order processing center, and displays the Order Complete screen.
The Order Complete screen verifies to the user that the order has been placed. The screen includes the order number
Key Strengths
A steady stream of innovative features born of a deep understanding of online shopping as a socialexperience.Recent enhancements and additions include: The beginnings of social networking capabilities, with customers able to connect with and keep tabs on a network of friends
The ability for users to “tag” products by assigning them keywords Personal blogs for customers Product discussion boards The ability to upload images as visual reviewsand product commentary
Our Objective
Our objective was to look at online retail from a customer’s point-of-view and determine which of the biggest US-based ecommerce sites was providing the best customer experience. A secondary aim was to zero in on key trends and identify opportunities for high-impact Customer experience improvements. Our Approach we examined the entire experience. Unlike some studies that focus only on browsing, we looked at the entire experience from the first moment on the site through selection, Purchase, shipping and returns. We combined objective measurement with expert subjective analysis. Metrics have a strong appeal, but in something that involves as many intangibles as the customer Experience measurement can only take you so far. With this in mind, we split our analysis between straightforward objective grading and the expert opinions of our panelists. (In Poker terms think of a good objective score as a table stakes and a good subjective Score as a hand that could win you the game.) We analyzed a large pool of sites defined by a third party. Objective evaluation criterion the interface must use language that is easily understood by target users. The interface must use graphics or icons that are easily understood by target Users. Navigation elements must be easily recognized and understood. Product categories must be well thought out, and intuitive. There must be effective decision support tools to guide you through the exploration Process.
Scope for Future Work
Since using Object oriented programming has generated this system, there are many chances of reusability of the codes in other environment even in different platforms. Also its present features can be enhanced by some simple modification in the codes so as to reuse it in the changing scenario.
The site is made in all possible way to meet the user requirements using latest version of available software and hardware. But as user requirements and operating environment keep changing further extensions can be made on this. In future some more schemas can be added in the “E-mart online shopping” hence these schemas are to be included in the software developed.
Limitations
Since, every system has some limitations so our proposed system is also not untouchable in this regard. Although it includes every kind of features, but it can’t be used in a huge organization where number of networks are very large, because the database used in this system is an average one. Also it doesn’t have different kind of access feature for different users.