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Pizza Hut has announced a new social ordering platform or "chatbot" that will allow conversational ordering of pizzas and other menu items on Facebook Messenger and Twitter. The platform, which will be available on all Pizza Hut accounts on social networks beginning in August, will debut at the Venturebeat MobileBeat Conference 2016 in San Francisco with a demonstration by Baron Concors, Digital Director of Pizza Hut, which the company announced Thursday. "The new Pizza Hut social ordering platform is another example of what makes it easier for our customers to order their Pizza Hut favorites," said Concors.
"We are constantly looking for ways to simplify our ordering experience. This platform allows our customers to order or get information quickly where they are already spending a large part of their time." For this, Pizza Hut has partnered with the technology company Conversable. Pizza Hut will compete against Domino's that introduced a system of orders through Twitter last year. One can order Domino's through the Apple Watch app as well.
"With this service, customers will be able to reorder their favorites or saved orders from any US Pizza Hut location by directly chatting with Pizza Hut accounts on Facebook Messenger and Twitter, as well as getting answers to the most frequently asked questions and receiving the latest offers and promotions, "the company said. The company views conversational ordering as an opportunity to interact with this audience on social platforms of which they are already heavy users to provide a quick and easy ordering experience.
"We are committed to serving our customers in the most convenient way and bringing them together in the channels they prefer," Concors said. "This launch reinforces our goals of being the most user-centric pizza company with an emphasis on simplifying and customizing our digital experience," he added. For their initial launch, customers will be able to connect their Facebook messaging account to their Pizza Hut account to drastically reduce the information required for ordering.
The menus, offers and promotions that are offered are specific to each store and there is no additional cost to the user through Facebook Messenger or Twitter. Once an order is confirmed, Pizza Hut will send you a receipt by email and an order confirmation message will be sent to the messaging conversation. From there, picking up the order is no different from the traditional online ordering system or calling the local store. "We could not be more excited about the demonstration and launch of this new Pizza Hut social ordering experience," he said. Ben Lamm, CEO and co-founder, conversable.