Although their bars of chocolate can be sweet, Cadbury and Nestlé are bitter rivals. But it seems that the Milk Milk producer may have one more in his Swiss rival thwart an attempt to take the form of the famous trademark KitKat brand. And the reason is due to a little-known Norwegian chocolate bar called Kvikk Lunsj. The British decision could lead to a wave of imitators flooding supermarket shelves.
It is the latest in a series of long-running skirmishes between Cadbury and Nestlé, two of the world's largest chocolate makers. KitKats have existed, more or less unchanged, since 1935 when they were launched as Rowntree's Chocolate Crisp. Soon they came to be called KitKat after KitKat Club, a famous political club of eighteenth century London. Nestlé became the owner of the brand when it bought Rowntree in 1988. While the word "KitKat", its red wrapping and the slogan "Have a Break" are already registered, the shape of the bar itself is not.