hi,
i am drishtant srivastava currently situated in barabanki (uttar pradesh) , and i wanted to own a franchise of mahindra for four wheeler vehicles and workshop.
Mahindra First Choice Wheels Ltd (MFCWL) is a part of USD 17 billion multinational Mahindra Group, which was headed by visionary Mr. Anand Mahindra to enter the aftermarket industry in 1999 and create a business ecosystem for second hand. MFCW adopted a proprietary model of the company before and subsequently switched to franchise model in 2003, as we thought the franchise model would give us the opportunity to partner with people with different capabilities, backgrounds, market reach and resources.
Apart from this, our franchise partner is expert in knowing the pulse of the customer at your fingertips. The learning between the organization and the franchise is mutual that helps us to be flexible and adapt to the different challenges that we throw, making us the place to go for customers. Almost after a decade, MFCWL is India's number one multi-brand certified used car. MFCWL's mission is to "organize" all facets of the entire ecosystem in the used car industry and provide an experience that mimics the experience of buying new cars.
Looking at the potential of the market, business possibilities, MFCW's win-win model, amalgamated with the dedication and commitment of our team, expansion has not really seemed a challenge for us despite being the most important factor and Difficult to succeed in a franchise business. The current used car market is more promising than ever with 120 used cars being sold against every 100 new cars in India. This shows the opportunity that awaits us in the sale of organized used cars.
We saw approx. 2.6 million new car sales in F16 and approx. 3 million volumes of used cars. However, only 14-15% of the used car market is organized and we have 27% of organized used car space. We are aggressively looking to organize this ecosystem and provide a whole new experience of buying used cars
We have more than 1200 franchises in more than 600 cities and cities. Of these, more than 90 partners are operating with multiple franchises. However, everyone started their trip with us with a single outing and opened up more after having tried success with us.
Our core team, which includes Territory Managers, Area Managers, State Managers and Zone Managers, keeps a close eye on each franchise and makes sure each franchise meets their expectations. These franchise partners are aided both technologically and analytically to ensure that they are not only always ready for any challenge, but also perform better than ever.
We have never been limited in the background of an individual while choosing a franchise partner. Operating an MFCW franchise has always been about zeal to make a solid and positive impact not only on the pocket of one's own but also the entire ecosystem. Some of them include non-trade people and women entrepreneurs. Regardless of the background, we always look forward to:
1.Positive
2. Direct participation in business
3.The enthusiasm for the used car business
4. Customer-centered approach
5.Reliability & Integrity
6.Commission
7. Continuous improvement of approach
The franchise partner plays a crucial role in our growth and we believe it is with their support, we have not only created a launching pad for a superior presence, we have also reached a broader customer base in the process and offer them the best products & Services with confidence and transparency. As our franchise partners are touching the customer base directly that have contributed on their part, offering our consumers the attraction of a better choice, quality and consistency that makes us the place to go for customers. This in turn has increased the confidence of our customers in our franchise and subsequently contributed to the growth history of MFCW.
We intend to delve into business through our partners and provide them with the advantage of operating under the Mahindra brand combined with the introduction of new ideas, operating techniques and proven methods to new locations as each franchisee takes the mantle.