i sonali tiwari wanted to know the summary of "the bangalore brand" case study and its competitive strategies, how to mainted it and how it helped in future aspects
The case explains the competitive advantage of Bangalore that has helped it gain the name, the "Silicon Valley of India". It describes the factors that made Bangalore one of the favorite destinations for IT & ITES companies in India and abroad. The case refers to the proactive role played by the state government in the development of the city as an IT destination. However, Bangalore has recently faced tough competition from other cities as far as the investment of domestic and foreign companies is concerned. It seems to be losing its competitive edge to do business with other emerging destinations. The case examines the infrastructure problems Bangalore faces and the growth of alternative destinations such as Hyderabad and Chennai.
The last section of the case explains the recent initiatives taken by the Karnataka government to revitalize the Bangalore brand.
Issues:
»The factors that contribute to the competitive advantage of a place
»Sustainable competitive advantage and the factors that are important for this type of advantage
»The role of government in developing and sustaining the competitive advantage of a place
»The role of infrastructure and civic services in making a place an attractive investment destination
»The impact of policy decisions on business and the relationship between business and politics