19-04-2012, 01:19 PM
SUNFEAST BISCUITS
MIS PROJECT 4.pdf (Size: 873.21 KB / Downloads: 92)
Distribution of Food Products
Strict compliance standards, low profit margins, intense
competition, high customer-service expectations.
Fast and effective sales ordering processes.
Flexibility
Quick reaction
DISTRIBUTION SYSTEM
ITC uses FIFO method to reduce the wastage of goods
due to expiry.
They also keep the good on constant move from low
sales area to high sales area.
The company collects all the expired goods four times
a year, and destroys them.
Retailers must return expired or damaged products
within six months after the date of expire.
CONCLUSION
Food products are normally a high
volume ball game. Products have to
essentially be available in the market at
all given points of time and at all given
points of purchase.
The skeleton of distribution system is
same for all the companies but it depends
on efficient sales and distribution system
of a firm how well they manages them…