11-01-2013, 04:08 PM
surf excel dirt in good
surf excel.pptx (Size: 485.05 KB / Downloads: 37)
Mission
Mission is to add vitality to life. we meet everyday needs for hygiene and personal care with brands that help people look good, feel good & get more out of life
ADVANTAGES
Gives a brand awareness of the product
Attractive for all age group
Promotes hygiene
Increase awareness of usage benefits of detergents
The awareness created by surf excel add is high
Recall rate of advertisement is high
The usage of surf excel is high as compared to other brands
Affordable price
DISADVANTAGES
Creates a bad habit among children
The add concentrate only one group of people
Misrepresentation of facts
Manipulate customers suggestibility
Exploit human emotions and tendencies