Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, formal parties, concerts or conventions. It is about studying the brand, identifying the target audience, devising the event concept and coordinating the technical aspects before launching the event.
The planning and coordination process of the event is called event planning and can include budgets, scheduling, site selection, acquisition of necessary permits, coordination of transport and parking, organisation of speakers or entertainers, organisation of decoration, event security, catering , Coordination with third party vendors, and emergency plans.
The event industry now includes events of all sizes from the Olympics to business breakfast meetings. Many industries, charities and interest groups hold events to promote themselves build business relationships, raise money, or celebrate accomplishments.