22-06-2012, 05:39 PM
EXTERNAL FACTORS INFLUENCING BUSINESS ENVIRONMENT
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EXTERNAL FACTORS
MICRO ENVIRONMENT
The micro environment consists of the actors in the company’s immediate environment that affect the performance of the company.
MACRO ENVIRONMENT
A company and the forces in its micro environment operate in a larger macro environment of forces that shape opportunities and pose threats to the company.
MACRO ENVIRONMENT
GLOBAL ENVIRONMENT
CULTURE ENVIRONMENT
DEMOGRAPHICAL ENVIRONMENT
POLITICAL ENVIRONMENT
LEGAL ENVIRONMENT
NATURAL ENVIRONMENT