30-06-2014, 03:27 PM
E-commerce Market Opportunities and Development
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Outlines
Evolution of e-commerce
Successful cases and the second wave
How to identify business opportunities
Strategies for e-commerce
Evolution of EC Models
Information service: search, portal, community
Yahoo.com
Business to consumers (B2C): e-tailing
Amazon.com
Consumer to consumer (C2C): Auction
eBay.com
Consumer to business (C2B): reverse auction
Priceline.com
Business to business (B2B): e-marketplace
Alibaba.com
The Second Wave
Google.com: keyword advertising
Wikipedia.com: information service
Youtube.com: community
Netflix.com: e-tailing
Core Competencies of Web 2.0 Companies
Services, not packaged software, with cost-effective scalability
Control over unique, hard-to-recreate data sources that get richer as more people use them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business models
Customer Centricity
Customer value should be the business driver for competitiveness
Customers are an integral and critical component of the IS development and their involvement and satisfaction enable the system to derive its value.
The focus of system development is to configure various components of the customer driven value chain to meet the changing customer value
Identifying Opportunities
Customer
Active (e.g., wikipedia) vs. passive (CRM)
Process
Flexible on-demand process
Technology
Service-oriented computing, Web 2.0, mobile technology
Product/services
Personalization and customization
Service-oriented Computing
Web-based application is designed in a machine-interoperable form so that different applications are easily integrated on-demand.
Example:
web services for stock analysis
Web services from Amazon.com
Types of Personalization
Personalized product
Personalized content
Personalized web page
Personalized transaction process
Personalized services
Potential Applications
Mobile commerce
Location-based commerce
Blog marketing
Target marketing
Information brokering
Major Considerations
Fit: To what extend the nature of business operations meet the capabilities of e-commerce technology
Readiness: How ready is your organization in adopting e-commerce?
[attachment=65504]
Outlines
Evolution of e-commerce
Successful cases and the second wave
How to identify business opportunities
Strategies for e-commerce
Evolution of EC Models
Information service: search, portal, community
Yahoo.com
Business to consumers (B2C): e-tailing
Amazon.com
Consumer to consumer (C2C): Auction
eBay.com
Consumer to business (C2B): reverse auction
Priceline.com
Business to business (B2B): e-marketplace
Alibaba.com
The Second Wave
Google.com: keyword advertising
Wikipedia.com: information service
Youtube.com: community
Netflix.com: e-tailing
Core Competencies of Web 2.0 Companies
Services, not packaged software, with cost-effective scalability
Control over unique, hard-to-recreate data sources that get richer as more people use them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business models
Customer Centricity
Customer value should be the business driver for competitiveness
Customers are an integral and critical component of the IS development and their involvement and satisfaction enable the system to derive its value.
The focus of system development is to configure various components of the customer driven value chain to meet the changing customer value
Identifying Opportunities
Customer
Active (e.g., wikipedia) vs. passive (CRM)
Process
Flexible on-demand process
Technology
Service-oriented computing, Web 2.0, mobile technology
Product/services
Personalization and customization
Service-oriented Computing
Web-based application is designed in a machine-interoperable form so that different applications are easily integrated on-demand.
Example:
web services for stock analysis
Web services from Amazon.com
Types of Personalization
Personalized product
Personalized content
Personalized web page
Personalized transaction process
Personalized services
Potential Applications
Mobile commerce
Location-based commerce
Blog marketing
Target marketing
Information brokering
Major Considerations
Fit: To what extend the nature of business operations meet the capabilities of e-commerce technology
Readiness: How ready is your organization in adopting e-commerce?