18-07-2014, 11:48 AM
Mahindra &Mahindra Tractor
[attachment=65953]
TRACTOR INDUSTRY IN INDIA
Introduction
As commercialization of agriculture grew in intensity in the mid-to-late 19th century the British Raj and the local legislatures and provinces began investing in agricultural development through support and establishment agricultural research farms and colleges and large-scale irrigation schemes yet the level of mechanization was low at the time of independence in 1947. The socialist oriented five year plans of the 1950s and 60s aggressively promoted rural mechanization via joint ventures and tie-ups between local industrialists and international tractor manufacturers. Despite this aggressiveness the first three decades after independence local production of 4-wheel tractors grew slowly.
Yet, by the late 1980s tractor production was nearly 140,000 units per year and by the late 1990s with production approaching 270,000 per year, India overtook the United States as the world's largest producer of four-wheel tractors with over 16 national and 4 multi-national corporations producing tractors today. Despite these impressive numbers FAO statistics estimate that of total agricultural area in India, less than 50% is under mechanized land preparation, indicating large opportunities still exist for agricultural mechanization.
Balwan Tractors (Force Motors Ltd.)
Formerly known as Bajaj Tempo Ltd. until 2005, Force Motors Ltd., makers of India’s ubiquitous 3-wheeler Tempos since 1957 in a collaboration with Vidal &Sohn Tempo Werke, Germany. In 1999 began production of Ox and Ox 45 Brand Tractors both which incorporated transmission technology from the German manufacturer ZF. Additional line Balwanwas introduced in 2004 and between the lines Force Motors offers a line of two-wheel and four-wheel tractors in a horsepower range from 10 to 50 HP. In India BALWAN 600 launched shortly. It has a 60 HP engine. Balwan Tractors are one of the good tractors in India for agricultural purposes. They have a Benz engine
Eicher Motors
In 1949, EicherGoodEarth, was set up in India with technical collaboration with Gebr. Eicher of a Germany imported and sold about 1500 tractors in India. On April 24, 1959Eicher came out with the first locally assembled tractor from its Faridabad factory and in a period from 1965 to 1974 became the first fully manufactured (100% indigenization) tractor in India. In December1987,Eicher Tractors went public and in June 2005 Eicher Motors Limited sold Eicher Tractors & Engines to a subsidiary of TAFE called TAFE Motors and Tractors Limited.Eicher also produced tractors under the Euro Power and EicherValtra brands under license from Valtra, an AGCO brand
Hindustan Machine Tools HMT Tractors
HMT is a large public sector unit and began manufacturing Agricultural Tractors in 1972 under the HMT brand name with technology acquired from Zetor of the Czech Republic. It manufactures its tractors in Pinjore, Panchkula in a large factory that also manufactures machine-tools, and Hyderabad It has a capacity of 20,000 tractors per annum. In the Machine-tool company is a large foundry. It produces tractors in a range from 25 HP to 75 HP. HMT has also exported tractors to the USA under the Zebra brand, which were marketed by Zetor distributors and dealers there. The company is controlled by the Ministry of Heavy industry that provides to the public its financial performance
Mahindra Tractors
Mahindra Tractors is the world’s largest tractor company by volume. For over two decades, the company has been the leader in the Indian tractor market, which is also the largest tractor market in the world. Over the years, Mahindra Tractors grew by leaps and bounds to become a trusted name across all six continents of the world. And today the company is more poised than ever to cultivate many more dreams across the globe. M&M’s Farm Equipment Sector origins lie in a joint venture in 1963 between the Company, International Harvester Inc., and Voltas Limited, and was named International Tractor Company of India (ITCI). In 1977, ITCI merged with M&M and became its Tractor Division. After M&M’s organizational restructuring in 1994, this division was called the Farm Equipment Sector.
BOARD OF DIRECTORS
The Group Management Board comprises the Vice Chairman & Managing Director, Presidents of the Business Sectors as well as heads of certain key corporate functions. The Board provides strategic direction and enterprise leadership, facilitates synergistic and symbiotic relationships and creates a shared vision and value-system, across the various Business Units and Companies that make up the Mahindra Group. The membership of the Group Management Board is as follows:
LEARNING FPOM THE REPORT
From the above it is clearly found that the performance of Mahindra and Mahindra tractor in this tractor market is very encouraging. And the business strategy is very highly competitive and innovative. The company should concentrate on strategies like cost advantage and differentiation. Also the emerging market of tractor industry is very encouraging, so only thing is to follow the strategy which will be able to meet the customer needs. As far as resource is concerned Mahindra & Mahindra is very strong in resource an d and capabilities.
[attachment=65953]
TRACTOR INDUSTRY IN INDIA
Introduction
As commercialization of agriculture grew in intensity in the mid-to-late 19th century the British Raj and the local legislatures and provinces began investing in agricultural development through support and establishment agricultural research farms and colleges and large-scale irrigation schemes yet the level of mechanization was low at the time of independence in 1947. The socialist oriented five year plans of the 1950s and 60s aggressively promoted rural mechanization via joint ventures and tie-ups between local industrialists and international tractor manufacturers. Despite this aggressiveness the first three decades after independence local production of 4-wheel tractors grew slowly.
Yet, by the late 1980s tractor production was nearly 140,000 units per year and by the late 1990s with production approaching 270,000 per year, India overtook the United States as the world's largest producer of four-wheel tractors with over 16 national and 4 multi-national corporations producing tractors today. Despite these impressive numbers FAO statistics estimate that of total agricultural area in India, less than 50% is under mechanized land preparation, indicating large opportunities still exist for agricultural mechanization.
Balwan Tractors (Force Motors Ltd.)
Formerly known as Bajaj Tempo Ltd. until 2005, Force Motors Ltd., makers of India’s ubiquitous 3-wheeler Tempos since 1957 in a collaboration with Vidal &Sohn Tempo Werke, Germany. In 1999 began production of Ox and Ox 45 Brand Tractors both which incorporated transmission technology from the German manufacturer ZF. Additional line Balwanwas introduced in 2004 and between the lines Force Motors offers a line of two-wheel and four-wheel tractors in a horsepower range from 10 to 50 HP. In India BALWAN 600 launched shortly. It has a 60 HP engine. Balwan Tractors are one of the good tractors in India for agricultural purposes. They have a Benz engine
Eicher Motors
In 1949, EicherGoodEarth, was set up in India with technical collaboration with Gebr. Eicher of a Germany imported and sold about 1500 tractors in India. On April 24, 1959Eicher came out with the first locally assembled tractor from its Faridabad factory and in a period from 1965 to 1974 became the first fully manufactured (100% indigenization) tractor in India. In December1987,Eicher Tractors went public and in June 2005 Eicher Motors Limited sold Eicher Tractors & Engines to a subsidiary of TAFE called TAFE Motors and Tractors Limited.Eicher also produced tractors under the Euro Power and EicherValtra brands under license from Valtra, an AGCO brand
Hindustan Machine Tools HMT Tractors
HMT is a large public sector unit and began manufacturing Agricultural Tractors in 1972 under the HMT brand name with technology acquired from Zetor of the Czech Republic. It manufactures its tractors in Pinjore, Panchkula in a large factory that also manufactures machine-tools, and Hyderabad It has a capacity of 20,000 tractors per annum. In the Machine-tool company is a large foundry. It produces tractors in a range from 25 HP to 75 HP. HMT has also exported tractors to the USA under the Zebra brand, which were marketed by Zetor distributors and dealers there. The company is controlled by the Ministry of Heavy industry that provides to the public its financial performance
Mahindra Tractors
Mahindra Tractors is the world’s largest tractor company by volume. For over two decades, the company has been the leader in the Indian tractor market, which is also the largest tractor market in the world. Over the years, Mahindra Tractors grew by leaps and bounds to become a trusted name across all six continents of the world. And today the company is more poised than ever to cultivate many more dreams across the globe. M&M’s Farm Equipment Sector origins lie in a joint venture in 1963 between the Company, International Harvester Inc., and Voltas Limited, and was named International Tractor Company of India (ITCI). In 1977, ITCI merged with M&M and became its Tractor Division. After M&M’s organizational restructuring in 1994, this division was called the Farm Equipment Sector.
BOARD OF DIRECTORS
The Group Management Board comprises the Vice Chairman & Managing Director, Presidents of the Business Sectors as well as heads of certain key corporate functions. The Board provides strategic direction and enterprise leadership, facilitates synergistic and symbiotic relationships and creates a shared vision and value-system, across the various Business Units and Companies that make up the Mahindra Group. The membership of the Group Management Board is as follows:
LEARNING FPOM THE REPORT
From the above it is clearly found that the performance of Mahindra and Mahindra tractor in this tractor market is very encouraging. And the business strategy is very highly competitive and innovative. The company should concentrate on strategies like cost advantage and differentiation. Also the emerging market of tractor industry is very encouraging, so only thing is to follow the strategy which will be able to meet the customer needs. As far as resource is concerned Mahindra & Mahindra is very strong in resource an d and capabilities.