seminar code
04-08-2014, 12:59 PM
MARKETING ANALOGY WITH CONVERSION OF RELIGION
[attachment=66558]
INTRODUCTION
Marketing means nothing but a converting to one religion to another religion.In our family we use all our consumer durable product are SAMSUNG only .i e Samsung TV,Samsung Mobile ,Samsung Refrigrator ,Samsung Washing Machine etc.We are in Samsung religion .
In our friend Family ,they are using all LG Products in their house LG Refrigerator ,LG Mobile ,LG TV,LG AC,LG Wadhing Machine etc.When we are discusing we will ask which Tooth Paste are you using Colgate ,same brand my self also using ,then we have same colgate religion following .
All religion Main aim is giving peace to life ,satisfaction ,mukti through religion same way marketing also finds needs and wants of customer and satisfyies that need through products and gives better happy ,comfortable life to People .
ii-SCOPE OF MARKETING ANALOGY WITH RELIGION :
Earlier Marketing management included in Economics subject ,that time scope only for consumption ,demand and supply only ,until recently marketing consider aggersive ,profit and interesting subject and growan like anything ,thats why , Analogy given to religion .
The ultimate aim of every human being is to experience happiness ,success and divinity .Same way marketing also satisfies need and want of customer and gives happy comfortable life .
Marketing Analogy with Conversion of Religion ,regarding this Subject earlier very few people did in differnt Way but ,not conversion of religion .In this Article my self think on different way ,tryed my level best in little time .
The Road ahead maybe rough but Success dependent on your own self ,this analogy given by our All India Sales Manager ,Vice President ,Directorof Sales of Wyeth Ltd Company ,presently working with Pfizer Ltd .Sri. D.M.MULEY , Served many organisation ,since
FIND OUTS NEED AND WANT
Every one want Mukti ,through religion and all people end need is spirituality.This Spirituality need helps to every one to satisfies Soul .Every one trys to embrace to Spirituality and same way marketing also finds need and wants through developing product band gives happy life ,comfortable life to people
VISION ,MISSION,GOAL ,OBJECTIVE & TRENDS
All religion have vission ,mission ,goal ,objective and same for devotees also ,their spiritulity mission ,happiness ,zeal ,alighnment of spirituals and services to people .Goals of social Services etc .
In Markeeting we also give ,vision ,mission ,Goal ,objective and core value to customers ,marketing objectives are market segmentation and Targeting etc religion objective are giving enlightenment to devotee through ,prayer ,meditation etc .
All religion think for the past ,present ,future to spreading their religion same way in marketing we also access trends ,pulses etc .Goal of all religion is act independently ,compnies act differentiation
MARKETING MAYOPIA
All religion do conversion of people in to their religion ,without thinking long run goals ,time being people also embrace that religion after that they will go to their origional religion .
All religion focuses immediate need of their religion only ,not for people need .Same way in Marketing Without customer need ,demand & Without Quality they will manufacture goods and sells what they produceed ,they think need of company manufactured products sales only not for customer satisfaction and demand
FAITH \ TRUST \ QUALITY OF PRODUCT
All religious people got trust ,faith on their religion.All religion works independently .Without faith ,trust Conversion to other religion will not happen ,same way marketing also not succed without a product Strength,quality of product .
All devotee have 3 things of trust.Trust in god ,trust in themselves & trust in priest etc,same way in marketing we trust our Customer ,our product ,our channel partners and field force .The present level of a trust of a brand & product is a past experience only .
CONCULSION
All religion dont have main aim of converting People to their religion .Thats why dont make the mistake of thinking all religion main aim to convert into their religion ,it helps people to satisfy their Spiritual needs and gives liberty with maintaining custodian role for Evil & Good .
Same way do not make the mistake of thinking marketing is always about increasing sales ,it helps to match demand and Supply of product. All religion creats Awarness ,Interests ,Desire after that they will do Action for converting in to their religion ,same thing in marketing we also do uses KISS ,AIDS etc.
Mahatma Gandhiji did mass marketing concept ,basic need marketing only and very easy way of marketing did .eg-Khadi Satyagrha ,Salt Satygrha ,Onion Satygrha ,Tax Satygraha ,Nile Crop Satygraha etc.Mahatma Gandhi given freedom to India ,without voilence .
Mahatma Gandhiji told that Customers are giving Opportinituy to serve them with paying Money for product and they are not dependent on us we are depending on customer.
[attachment=66558]
INTRODUCTION
Marketing means nothing but a converting to one religion to another religion.In our family we use all our consumer durable product are SAMSUNG only .i e Samsung TV,Samsung Mobile ,Samsung Refrigrator ,Samsung Washing Machine etc.We are in Samsung religion .
In our friend Family ,they are using all LG Products in their house LG Refrigerator ,LG Mobile ,LG TV,LG AC,LG Wadhing Machine etc.When we are discusing we will ask which Tooth Paste are you using Colgate ,same brand my self also using ,then we have same colgate religion following .
All religion Main aim is giving peace to life ,satisfaction ,mukti through religion same way marketing also finds needs and wants of customer and satisfyies that need through products and gives better happy ,comfortable life to People .
ii-SCOPE OF MARKETING ANALOGY WITH RELIGION :
Earlier Marketing management included in Economics subject ,that time scope only for consumption ,demand and supply only ,until recently marketing consider aggersive ,profit and interesting subject and growan like anything ,thats why , Analogy given to religion .
The ultimate aim of every human being is to experience happiness ,success and divinity .Same way marketing also satisfies need and want of customer and gives happy comfortable life .
Marketing Analogy with Conversion of Religion ,regarding this Subject earlier very few people did in differnt Way but ,not conversion of religion .In this Article my self think on different way ,tryed my level best in little time .
The Road ahead maybe rough but Success dependent on your own self ,this analogy given by our All India Sales Manager ,Vice President ,Directorof Sales of Wyeth Ltd Company ,presently working with Pfizer Ltd .Sri. D.M.MULEY , Served many organisation ,since
FIND OUTS NEED AND WANT
Every one want Mukti ,through religion and all people end need is spirituality.This Spirituality need helps to every one to satisfies Soul .Every one trys to embrace to Spirituality and same way marketing also finds need and wants through developing product band gives happy life ,comfortable life to people
VISION ,MISSION,GOAL ,OBJECTIVE & TRENDS
All religion have vission ,mission ,goal ,objective and same for devotees also ,their spiritulity mission ,happiness ,zeal ,alighnment of spirituals and services to people .Goals of social Services etc .
In Markeeting we also give ,vision ,mission ,Goal ,objective and core value to customers ,marketing objectives are market segmentation and Targeting etc religion objective are giving enlightenment to devotee through ,prayer ,meditation etc .
All religion think for the past ,present ,future to spreading their religion same way in marketing we also access trends ,pulses etc .Goal of all religion is act independently ,compnies act differentiation
MARKETING MAYOPIA
All religion do conversion of people in to their religion ,without thinking long run goals ,time being people also embrace that religion after that they will go to their origional religion .
All religion focuses immediate need of their religion only ,not for people need .Same way in Marketing Without customer need ,demand & Without Quality they will manufacture goods and sells what they produceed ,they think need of company manufactured products sales only not for customer satisfaction and demand
FAITH \ TRUST \ QUALITY OF PRODUCT
All religious people got trust ,faith on their religion.All religion works independently .Without faith ,trust Conversion to other religion will not happen ,same way marketing also not succed without a product Strength,quality of product .
All devotee have 3 things of trust.Trust in god ,trust in themselves & trust in priest etc,same way in marketing we trust our Customer ,our product ,our channel partners and field force .The present level of a trust of a brand & product is a past experience only .
CONCULSION
All religion dont have main aim of converting People to their religion .Thats why dont make the mistake of thinking all religion main aim to convert into their religion ,it helps people to satisfy their Spiritual needs and gives liberty with maintaining custodian role for Evil & Good .
Same way do not make the mistake of thinking marketing is always about increasing sales ,it helps to match demand and Supply of product. All religion creats Awarness ,Interests ,Desire after that they will do Action for converting in to their religion ,same thing in marketing we also do uses KISS ,AIDS etc.
Mahatma Gandhiji did mass marketing concept ,basic need marketing only and very easy way of marketing did .eg-Khadi Satyagrha ,Salt Satygrha ,Onion Satygrha ,Tax Satygraha ,Nile Crop Satygraha etc.Mahatma Gandhi given freedom to India ,without voilence .
Mahatma Gandhiji told that Customers are giving Opportinituy to serve them with paying Money for product and they are not dependent on us we are depending on customer.