project maker
09-08-2014, 02:37 PM
SEMINAR ON PASSENGER MARKETING
[attachment=66809]
INTRODUCTION:
Indian Railways is the one of the largest systems in the world. It is also one of the very few Railway systems in the world generating Operating surpluses. With a modest beginning in India on April 16, 1853, when the first wheels rolled on rails from Bombay to Thane, the Indian Railways has emerged today as the main vehicle for socio- economic development of the country.
THE CATALYST OF SOCIO-ECONOMIC DEVELOPMENT:
Rail is the future of transport as it is greener and faster in comparison to other modes. The improved quality of services and an increase in Rail market will in turn benefit the society as a whole by reducing congestion in other modes and minimizing the Environmental impact of transport. More competition in rail is a good thing, if it is done properly and if it is strongly regulated to ensure that passenger rights are respected and competition between operations is fair.
The main priority of the Railway carrier is the provision of safe , comfortable and reliable services to the customers. Eliminating the infrastructure bottlenecks and total service concepts will be the main object in the improvement of passenger marketing. Priority may be given to those projects that offer a great potential for improvement while needing the least possible investment.
UTILISATION OF MANPOWER:
The Indian Railways contributes to India’s economic development, accounting for about one percent of the GNP and the backbone of freight needs of the core sectors. It accounts for six percent of the total employment in the organized sector directly and an additional 2.5 percent indirectly through its dependant organizations. Proper utilization of the staff by posting more number of staff where the work load is high and less number of staff where the work load is low, can improve the efficiency of work.
FREIGHT MARKETING:
Freight and passenger traffic carried by the Indian Railways has recorded an impressive growth ever since independence. While the input indices in terms of Route kilometers, Locomotives, Passenger coaches and wagon capacity have only doubled during the period, the traffic output indices have increased by six times. The increase in operational costs, employees’ pay hike and other over head expenditures with ‘no increase in passenger fares’ have led to a great imbalance in operating ratio. We have to take stringent measures to tackle this situation.
Commissioning of the Konkan Railway, extension of electric traction to cover 40 percent of the Broad gauge net work, Gauge conversion of about 8,000 kilometres and provision of about 15,000 kilometres of double / multiple lines are some of the major achievements. Nearly 90 percent of the metre gauge lines are converted to broad gauge lines while the remaining 10 percent work is going on. If the ongoing works are speeded up and completed within a time frame more passenger as well as goods traffic is likely to improve.
BIDDING OF RESERVATION TICKETS:
A new scheme of BIDDING may be introduced for reservation tickets particularly in peak seasons. During peak seasons,passengers can bid for their ticket through internet. For that purpose suitable modifications may be brought in the system so as to enable this facility. A separate quota for this purpose can also be allotted.
ADVERTISEMENTS:
Huge revenue is generated through Advertisements in Indian Railways. This can be still enhanced by utilizing available resources. Station Masters can also be advised to canvass local persons for advertising in their respective station premises. This can also be monitored regularly so that the customers can renew their allotments at regular interval of time.
More and more new areas of advertisements may be introduced to attract more and more customers. By way BIDDING also the rates may be fixed for various advertisements fixing a minimum rate for bidding.
PARKING AREAS:
At most of the stations, parking area is provided by Railways and is run by private agencies. At some areas,there is nobody to take contract of the parking areas due to exorbitant rate fixed by Railways is not affordable by the agents. This can be fixed at an affordable rate so that the unutilized areas of parking may be utilized generating considerable revenue to Indian Railways.
CONCLUSION:
A phenomenal growth in both freight and passenger traffic can be made by improving asset utilization and efficiency of operations.
[attachment=66809]
INTRODUCTION:
Indian Railways is the one of the largest systems in the world. It is also one of the very few Railway systems in the world generating Operating surpluses. With a modest beginning in India on April 16, 1853, when the first wheels rolled on rails from Bombay to Thane, the Indian Railways has emerged today as the main vehicle for socio- economic development of the country.
THE CATALYST OF SOCIO-ECONOMIC DEVELOPMENT:
Rail is the future of transport as it is greener and faster in comparison to other modes. The improved quality of services and an increase in Rail market will in turn benefit the society as a whole by reducing congestion in other modes and minimizing the Environmental impact of transport. More competition in rail is a good thing, if it is done properly and if it is strongly regulated to ensure that passenger rights are respected and competition between operations is fair.
The main priority of the Railway carrier is the provision of safe , comfortable and reliable services to the customers. Eliminating the infrastructure bottlenecks and total service concepts will be the main object in the improvement of passenger marketing. Priority may be given to those projects that offer a great potential for improvement while needing the least possible investment.
UTILISATION OF MANPOWER:
The Indian Railways contributes to India’s economic development, accounting for about one percent of the GNP and the backbone of freight needs of the core sectors. It accounts for six percent of the total employment in the organized sector directly and an additional 2.5 percent indirectly through its dependant organizations. Proper utilization of the staff by posting more number of staff where the work load is high and less number of staff where the work load is low, can improve the efficiency of work.
FREIGHT MARKETING:
Freight and passenger traffic carried by the Indian Railways has recorded an impressive growth ever since independence. While the input indices in terms of Route kilometers, Locomotives, Passenger coaches and wagon capacity have only doubled during the period, the traffic output indices have increased by six times. The increase in operational costs, employees’ pay hike and other over head expenditures with ‘no increase in passenger fares’ have led to a great imbalance in operating ratio. We have to take stringent measures to tackle this situation.
Commissioning of the Konkan Railway, extension of electric traction to cover 40 percent of the Broad gauge net work, Gauge conversion of about 8,000 kilometres and provision of about 15,000 kilometres of double / multiple lines are some of the major achievements. Nearly 90 percent of the metre gauge lines are converted to broad gauge lines while the remaining 10 percent work is going on. If the ongoing works are speeded up and completed within a time frame more passenger as well as goods traffic is likely to improve.
BIDDING OF RESERVATION TICKETS:
A new scheme of BIDDING may be introduced for reservation tickets particularly in peak seasons. During peak seasons,passengers can bid for their ticket through internet. For that purpose suitable modifications may be brought in the system so as to enable this facility. A separate quota for this purpose can also be allotted.
ADVERTISEMENTS:
Huge revenue is generated through Advertisements in Indian Railways. This can be still enhanced by utilizing available resources. Station Masters can also be advised to canvass local persons for advertising in their respective station premises. This can also be monitored regularly so that the customers can renew their allotments at regular interval of time.
More and more new areas of advertisements may be introduced to attract more and more customers. By way BIDDING also the rates may be fixed for various advertisements fixing a minimum rate for bidding.
PARKING AREAS:
At most of the stations, parking area is provided by Railways and is run by private agencies. At some areas,there is nobody to take contract of the parking areas due to exorbitant rate fixed by Railways is not affordable by the agents. This can be fixed at an affordable rate so that the unutilized areas of parking may be utilized generating considerable revenue to Indian Railways.
CONCLUSION:
A phenomenal growth in both freight and passenger traffic can be made by improving asset utilization and efficiency of operations.