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Full Version: Customer Relationship Management(CRM)
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Abstracts: A business strategy to select and manage the most valuable customer relationships. CRM requires Customer-centric business philosophy and culture to support effective marketing, sales and service processes.

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manish dabgar
Customer Relationship Management (CRM) is an approach to manage the interaction of a company with current and potential customers who tries to analyze data on the history of customers with a company and improve business relationships with customers, . An important aspect of the CRM approach is CRM systems that collect data from a variety of communication channels, including a company website, telephone, email, live chat, marketing materials, and social media. Through the CRM approach and the systems used to facilitate CRM, companies learn more about their target audiences and how to better serve their needs. However, adoption of the CRM approach may also occasionally lead to favoritism within a consumer audience, leading to customer dissatisfaction and defeating the purpose of CRM.

Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer's life cycle with The goal of improving business relations with customers, growth. CRM systems are designed to collect information about customers through different channels or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials And social media. CRM systems can also provide detailed customer information on customers' personal information, purchase history, purchase preferences and concerns.

CRM software
CRM software consolidates customer information and documents into a single CRM database so business users can access and manage it more easily. The other main functions of this software include recording various interactions with clients (via e-mail, telephone calls, social networks or other channels, depending on the capabilities of the system), automation of various workflow processes, such as Tasks, calendars and alerts. Performance and productivity based on information recorded within the system.