14-11-2014, 10:29 AM
Abstracts: Market Analyzer and Lead Management System is to manage all the marketing recourses of a company. On an average any company spends almost 30 percent of expenditure on marketing at different areas. It suffers with lot of losses such as flaw send improper reporting by the employees. It aims to at brining all the recourses together at one screen and to reduce the expenditure and flaws in the system. Leads are important to any business. They signify opportunities for new business or to cross-sell and up-sell products to existing or former customers. Given the importance of Leads to generating new or incremental business to an organization, it is important to understand Lead Management best practices using Sales force.