17-02-2011, 10:50 AM
In India it has taken DTH 5 years to get to 6 million plus subscribers
And Tata Sky crossed 2 Million subscribers in 20 months… the fastest subscriber ramp-up ever by a DTH platform
The Indian Telecom miracle took 6 years to reach half the DTH number
INDIA… 165 Mn Pay TV HHs by 2015
The DTH category is expected to grow by 680% or so in the next 7 or 8 years
In 5 years…
We have managed to overtake Japan as the largest DTH market in Asia
And in the next 5 years (by 2012) we will be able to add another 30 million subscribers (which is about the same as the population of Belgium, Portugal and Greece put-together!)
DTH is a nascent category in its growth phase Playing the volume game… DTH in India
Indian cable TV subscribers are currently spending about 1.5 - 2% (US$ 4 - 5) of their monthly income on cable services Globally, consumers spend 3 - 4% of their monthly income on pay television services While this indicates a sizeable growth opportunity, only a mass service can achieve the economies of scale to fully exploit the market potential This clearly is expensive business (At least in the short-medium run)
download full report
http://www.iamai.in/Upload/Presentations/EvtPre-103.ppt
And Tata Sky crossed 2 Million subscribers in 20 months… the fastest subscriber ramp-up ever by a DTH platform
The Indian Telecom miracle took 6 years to reach half the DTH number
INDIA… 165 Mn Pay TV HHs by 2015
The DTH category is expected to grow by 680% or so in the next 7 or 8 years
In 5 years…
We have managed to overtake Japan as the largest DTH market in Asia
And in the next 5 years (by 2012) we will be able to add another 30 million subscribers (which is about the same as the population of Belgium, Portugal and Greece put-together!)
DTH is a nascent category in its growth phase Playing the volume game… DTH in India
Indian cable TV subscribers are currently spending about 1.5 - 2% (US$ 4 - 5) of their monthly income on cable services Globally, consumers spend 3 - 4% of their monthly income on pay television services While this indicates a sizeable growth opportunity, only a mass service can achieve the economies of scale to fully exploit the market potential This clearly is expensive business (At least in the short-medium run)
download full report
http://www.iamai.in/Upload/Presentations/EvtPre-103.ppt