19-06-2012, 12:43 PM
Mobile Computing for E-commerce
[attachment=24778]
INTRODUCTION: -
Mobile Computing
Mobile computing has been touted as the next Internet. In reality mobile computing will not replace traditional web surfing but augment it. Mobile devices including cell phones, pagers, PDA's, GPS systems, music players, and game players are converging into one multi-purpose device. The benefit of mobile computing is that a small hand held device is a convenient way for people on the go to send and receive just-in-time information.
E-Commerce
Electronic commerce is the electronic exchange (delivery or transaction) of information, goods, services, and payments over telecommunications networks. E-Commerce activities include establishing and maintaining online relationships between an organization and its suppliers, dealers, customers, strategic partners, regulators, and other agents related to traditional delivery channels.
We make a map on present doings in the two areas of Mobile Computing and Electronic Commerce, and examine how these two could be integrated into the concept of Mobile E-Commerce.
Mobile E-Commerce (MEC)
Mobile E-Commerce (MEC) is defined as any type of transaction of an economic value conducted through a mobile terminal that uses telecommunications network for communication with the e-commerce infrastructure.
Toward’s the end of the last century, the integration of the wireless communication and e-commerce started to emerge. As e-commerce technologies advance into the 21st century and more technical hurdles are eliminated in mobile computing, there is no doubt that the popularity of mobile e-commerce will further increase. Small sized, hand-held mobile devices, such as smart phones with embedded SIM card to enhance processing power and storage capabilities, carry out many mobile e-commerce transactions. The main driving force for the rapid acceptance rate of mobile e-commerce is its increased convenience and efficiency in performing simple transactions compared with the stationary machines. For example, some transactions involve only a single request and reply between a customer and a merchant, and possible another round trip message exchange between the customer and the bank. Using a mobile device, people can perform these kinds of transactions anytime and anywhere, and use very simple interface that fits only the small sized screen provided by the mobile device. It is secure provided the mobile device has the capability of performing cryptographic algorithms and access these algorithms is further authenticated by the secrete personal identification number (PIN) of the user. A PIN is a short sequence of digits or mix of digits and letters.
At the end of 2002, there were 454 GSM operators worldwide in 182 countries, and they served over 730 million users. In 2002, 75 percent of the new mobile customers started to use GSM terminals and services offered by the GSM networks.
We need Mobile E-Commerce
Mobile E-Commerce is needed for effective delivery of commerce applications into the consumer's hand, anywhere, using wireless technology. This advance has the power to transform the mobile phone into a 'mobile wallet'. Already, major companies have begun to establish partnerships with banks, ticket agencies and top brands to take advantage of the retail outlet in the consumer's hand.
Driving Factors For Mobile E-Commerce: -
It is 100% Personal use, Small mono-color screen, and fashion item.
SMS is always on, Goes wherever I go.
Browsing of spatial information, e.g. in the form of a city map.
Navigation: the user must be able to acquire directions and guidance for reaching a specific point of interest.
Access to catalogue data, e.g. names of restaurants and their description like menu, range of prices, opening hours, etc. Catalogue data must be spatially referenced, so the facilities in the catalogue can be represented on the map and directions for reaching them can be acquired.
Location-based access: The user must be able to access map and catalogue data based on his/her present location. If locating the user cannot be resolved automatically by the system, the user must be provided with the option of manually entering his/her location. The system should be able to handle such requests through geocoding procedures.
Fast access: The user must be able to run various queries, e.g. for nearby restaurants or even for the nearby vegetarian restaurants that are opened after 9pm. Because of these factors mobile had become had become essential commodity in everyone’s part of the life and the increase the technology and the competition lead to the availability of E-Commerce applications on the mobile making user more friendly and satisfied.
SERVICES OFFERED THROUGH MOBILE E-COMMERCE: -
Internet e-commerce services using a mobile terminal. They utilize WAP or I-Mode…
Examples:
Information
Banking
Travel
Payment
Mobile e-commerce services without the need of an IP network. They utilize location-based service technology, Blue tooth,
Ticketing
Payment
On line electronic money
Transferable electronic values
Location-Based Services
[attachment=24778]
INTRODUCTION: -
Mobile Computing
Mobile computing has been touted as the next Internet. In reality mobile computing will not replace traditional web surfing but augment it. Mobile devices including cell phones, pagers, PDA's, GPS systems, music players, and game players are converging into one multi-purpose device. The benefit of mobile computing is that a small hand held device is a convenient way for people on the go to send and receive just-in-time information.
E-Commerce
Electronic commerce is the electronic exchange (delivery or transaction) of information, goods, services, and payments over telecommunications networks. E-Commerce activities include establishing and maintaining online relationships between an organization and its suppliers, dealers, customers, strategic partners, regulators, and other agents related to traditional delivery channels.
We make a map on present doings in the two areas of Mobile Computing and Electronic Commerce, and examine how these two could be integrated into the concept of Mobile E-Commerce.
Mobile E-Commerce (MEC)
Mobile E-Commerce (MEC) is defined as any type of transaction of an economic value conducted through a mobile terminal that uses telecommunications network for communication with the e-commerce infrastructure.
Toward’s the end of the last century, the integration of the wireless communication and e-commerce started to emerge. As e-commerce technologies advance into the 21st century and more technical hurdles are eliminated in mobile computing, there is no doubt that the popularity of mobile e-commerce will further increase. Small sized, hand-held mobile devices, such as smart phones with embedded SIM card to enhance processing power and storage capabilities, carry out many mobile e-commerce transactions. The main driving force for the rapid acceptance rate of mobile e-commerce is its increased convenience and efficiency in performing simple transactions compared with the stationary machines. For example, some transactions involve only a single request and reply between a customer and a merchant, and possible another round trip message exchange between the customer and the bank. Using a mobile device, people can perform these kinds of transactions anytime and anywhere, and use very simple interface that fits only the small sized screen provided by the mobile device. It is secure provided the mobile device has the capability of performing cryptographic algorithms and access these algorithms is further authenticated by the secrete personal identification number (PIN) of the user. A PIN is a short sequence of digits or mix of digits and letters.
At the end of 2002, there were 454 GSM operators worldwide in 182 countries, and they served over 730 million users. In 2002, 75 percent of the new mobile customers started to use GSM terminals and services offered by the GSM networks.
We need Mobile E-Commerce
Mobile E-Commerce is needed for effective delivery of commerce applications into the consumer's hand, anywhere, using wireless technology. This advance has the power to transform the mobile phone into a 'mobile wallet'. Already, major companies have begun to establish partnerships with banks, ticket agencies and top brands to take advantage of the retail outlet in the consumer's hand.
Driving Factors For Mobile E-Commerce: -
It is 100% Personal use, Small mono-color screen, and fashion item.
SMS is always on, Goes wherever I go.
Browsing of spatial information, e.g. in the form of a city map.
Navigation: the user must be able to acquire directions and guidance for reaching a specific point of interest.
Access to catalogue data, e.g. names of restaurants and their description like menu, range of prices, opening hours, etc. Catalogue data must be spatially referenced, so the facilities in the catalogue can be represented on the map and directions for reaching them can be acquired.
Location-based access: The user must be able to access map and catalogue data based on his/her present location. If locating the user cannot be resolved automatically by the system, the user must be provided with the option of manually entering his/her location. The system should be able to handle such requests through geocoding procedures.
Fast access: The user must be able to run various queries, e.g. for nearby restaurants or even for the nearby vegetarian restaurants that are opened after 9pm. Because of these factors mobile had become had become essential commodity in everyone’s part of the life and the increase the technology and the competition lead to the availability of E-Commerce applications on the mobile making user more friendly and satisfied.
SERVICES OFFERED THROUGH MOBILE E-COMMERCE: -
Internet e-commerce services using a mobile terminal. They utilize WAP or I-Mode…
Examples:
Information
Banking
Travel
Payment
Mobile e-commerce services without the need of an IP network. They utilize location-based service technology, Blue tooth,
Ticketing
Payment
On line electronic money
Transferable electronic values
Location-Based Services