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Questionnaire - Digital Cameras

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1. Do you own a Digital camera?
Yes
No

2. What brand of camera do you own?
Canon
Nikon
Sony
Kodak
Any Other

3. For what purpose do you use the camera?
Job
Recreational
Both

4. What would you consider important when choosing a digital camera?
1-5(1- Most important)
After sales service
Price
Features
Looks
Brand
Size
Color
Weight

5. Which features do you look for when buying a digital camera?(1-5) 1- Most Important
Megapixels
Zoom
Battery Life
Shutter Speed
Sensor

6. How many megapixels will suffice for you?
<7
7-14
14-20
>20
7. What optical zoom will you need?

8. Size: What size digital camera appeals to you?
Compact
Standard
Professional

9. How much are you willing to spend on a digital camera?
1-5
1-Very Important
2-Important
3-Moderate
4-Little Important
5-Un Important

10. Does confusion by overchoice of brands affect your buying decision?
Yes
No

11. Does impulse affect your camera buying decision?
Yes
No

12. From where do you buy your digital camera
Online
Retail outlet

13. Do various schemes/promotions affect your purchase plan?
Yes
No

14. Which one of the following promotional tools most impacts your buying decision?
Advertisement
Internet
Personal Selling
Reference