18-07-2012, 05:07 PM
Interactive Television - iTV
[attachment=28022]
Interactivity with a TV set
It does not change any content or its inherent linearity, only how we control the viewing of that content.
Functions like a VCR, can pause, fast forward, rewind, records as you go, program to record future shows, etc.
Think TiVo, video-on-demand, and DVRs
Simplest type of iTV. Already successful but still has room for more growth.
Apple announces new ‘iTV’
A novel-sized device that allows users to wirelessly stream iTunes video to their TV
The videos will be near-DVD quality
Will be a direct competitor to Cable OnDemand services and DVD rentals
Interactivity with TV program content
The idea is that the program itself can change based on viewer input.
Simple Forms
Directly incorporate virtual audience response back into the show
Polls
Questions
Comments
Already popular in many applications
Advanced forms
Include dramas where viewers can choose plot details and endings
Demand is unknown, could have applications in the future
One Screen iTV
The program’s interactive enhancements are accessible using your TV system.
Interactivity is supplied by the manipulation of the API of the particular software
Installed on a set-top box - a type of computer that processes digital information. Can act as a gateway between your TV or PC and your telephone, satellite, terrestrial, or cable feed (I/O signal.)
Referred to as “middleware” because of its intermediary position in the operating environment
Software programs are then broadcast to the set-top box
The box can load and execute the applications
[attachment=28022]
Interactivity with a TV set
It does not change any content or its inherent linearity, only how we control the viewing of that content.
Functions like a VCR, can pause, fast forward, rewind, records as you go, program to record future shows, etc.
Think TiVo, video-on-demand, and DVRs
Simplest type of iTV. Already successful but still has room for more growth.
Apple announces new ‘iTV’
A novel-sized device that allows users to wirelessly stream iTunes video to their TV
The videos will be near-DVD quality
Will be a direct competitor to Cable OnDemand services and DVD rentals
Interactivity with TV program content
The idea is that the program itself can change based on viewer input.
Simple Forms
Directly incorporate virtual audience response back into the show
Polls
Questions
Comments
Already popular in many applications
Advanced forms
Include dramas where viewers can choose plot details and endings
Demand is unknown, could have applications in the future
One Screen iTV
The program’s interactive enhancements are accessible using your TV system.
Interactivity is supplied by the manipulation of the API of the particular software
Installed on a set-top box - a type of computer that processes digital information. Can act as a gateway between your TV or PC and your telephone, satellite, terrestrial, or cable feed (I/O signal.)
Referred to as “middleware” because of its intermediary position in the operating environment
Software programs are then broadcast to the set-top box
The box can load and execute the applications