17-11-2012, 04:09 PM
Electronic Commerce Systems
[attachment=40026]
LEARNING OBJECTIVES
Learning Objectives
1. Identify the major categories and trends of e-commerce applications.
2. Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications.
3. Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce.
4. Identify and explain the business value of several types of e-commerce marketplaces.
5. Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives.
TEACHING SUGGESTIONS
Figure 9.2 introduces students to the concept of e-commerce, detailing the buying and selling processes. Building on that figure, Figure 9.3 exemplifies the technology resources (hardware, software and database) required by many e-commerce systems. Figure 9.4 illustrates the e-commerce process architecture and highlights nine essential categories of e-commerce processes. Figure 9.7 gives an example of a secure electronic payment system with many payment alternatives.
Figure 9.12 is a good slide to use to stimulate discussion with students on the importance of a number of key factors that are required in order to realize success in e-commerce. Figure 9.16 outlines five major types of e-commerce marketplaces used by businesses today.
LECTURE NOTES
Section I: Electronic Commerce Fundamentals
Introduction to e-Commerce:
Electronic commerce is more than just buying and selling products online. Instead, it encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services purchased by internetworked, global marketplaces of customers, with the support of a worldwide network of business partners.
Electronic commerce systems rely on the resources of the Internet, intranets, extranets, and other computer networks. Electronic commerce can include:
• Interactive marketing, ordering, payment, and customer support processes at e-commerce sites on the World Wide Web
• Extranet access of inventory databases by customers and suppliers
• Intranet access of customer relationship management systems by sales and customer service reps
• Customer collaboration in product development via Internet newsgroups and E-mail exchanges
Analyzing eBay Inc.
We can learn a lot about the challenges and opportunities of the field of electronic commerce from this case. Take a few minutes to read it, and we will discuss it (See eBay Inc.: Managing Success in a Dynamic Online Marketplace in Section IX).
The Scope of e-Commerce
Companies involved in e-commerce as either buyers or sellers rely on Internet-based technologies and e-commerce applications and services to accomplish marketing, discovery, transaction processing, and product and customer service processes.
The Internet, intranets, and extranets provide vital electronic commerce links between the components of a business and its customers, suppliers, and other business partners. This allows companies to engage in three basic categories of electronic commerce applications:
• Business-to-Consumer (B2C) e-Commerce: [Video Clips Ecom08.avi - Ecom10.avi]
In this form of electronic commerce, businesses must develop attractive electronic marketplaces to entice and sell products and services to customers. Companies may offer:
• e-commerce websites that provide virtual storefronts and multimedia catalogs
• Interactive order processing
• Secure electronic payment systems
• Online customer support
• Business-to-Business (B2B) e-Commerce:
This category of electronic commerce involves both electronic business marketplaces and direct market links between businesses. Companies may offer:
• Secure Internet or extranet e-commerce websites for their business customers and suppliers
• Electronic data interchange (EDI) via the Internet or extranets for computer-to-computer exchange of e-commerce documents with their larger business customers and suppliers
• B2B e-commerce portals that provide auction and exchange markets for businesses
• Consumer-to-Consumer (C2C) e-Commerce:
Successes of online auctions like e-Bay, allow consumers (and businesses) to buy and sell with each other in an auction process at an auction website.
• Online consumer or business auctions are an important e-commerce alternative for B2C or B2B e-commerce
• Electronic personal advertising of products or services to buy or sell by consumers at electronic newspaper sites, consumer e-commerce portals, or personal websites is an important form of C2C e-commerce
Essential e-Commerce Processes:
The nine essential e-commerce processes required for the successful operation or management of e-commerce activities consist of:
• Access control and security
• Profiling and personalizing
• Search management
• Content management
• Catalog management
• Payment
• Workflow management
• Event notification
• Collaboration and trading
Access Control and Security:
E-commerce processes must establish mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access, and enforcing security features.
Profiling and Personalization:
Profiling processes gather data on an individual and their website behavior and choices, and build electronic profiles of their characteristics and preferences. User profiles are developed using profiling tools such as user registration, cookie files, website behavior tracking software, and user feedback.
Search Management:
Efficient and effective search processes provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy.
Content and Catalog Management:
Content management software helps e-commerce companies develop, generate, deliver, update, and archive text data, and multimedia information at e-commerce websites. E-commerce content frequently takes the form of multimedia catalogs of product information. Generating and managing catalog content is a major subset of content management.
Content and catalog management may be expanded to include product configuration processes that support Web-based customer self—service and the mass customization of a company’s products. Configuration software helps online customers select the optimum feasible set of product features that can be included in a finished product.
[attachment=40026]
LEARNING OBJECTIVES
Learning Objectives
1. Identify the major categories and trends of e-commerce applications.
2. Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications.
3. Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce.
4. Identify and explain the business value of several types of e-commerce marketplaces.
5. Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives.
TEACHING SUGGESTIONS
Figure 9.2 introduces students to the concept of e-commerce, detailing the buying and selling processes. Building on that figure, Figure 9.3 exemplifies the technology resources (hardware, software and database) required by many e-commerce systems. Figure 9.4 illustrates the e-commerce process architecture and highlights nine essential categories of e-commerce processes. Figure 9.7 gives an example of a secure electronic payment system with many payment alternatives.
Figure 9.12 is a good slide to use to stimulate discussion with students on the importance of a number of key factors that are required in order to realize success in e-commerce. Figure 9.16 outlines five major types of e-commerce marketplaces used by businesses today.
LECTURE NOTES
Section I: Electronic Commerce Fundamentals
Introduction to e-Commerce:
Electronic commerce is more than just buying and selling products online. Instead, it encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services purchased by internetworked, global marketplaces of customers, with the support of a worldwide network of business partners.
Electronic commerce systems rely on the resources of the Internet, intranets, extranets, and other computer networks. Electronic commerce can include:
• Interactive marketing, ordering, payment, and customer support processes at e-commerce sites on the World Wide Web
• Extranet access of inventory databases by customers and suppliers
• Intranet access of customer relationship management systems by sales and customer service reps
• Customer collaboration in product development via Internet newsgroups and E-mail exchanges
Analyzing eBay Inc.
We can learn a lot about the challenges and opportunities of the field of electronic commerce from this case. Take a few minutes to read it, and we will discuss it (See eBay Inc.: Managing Success in a Dynamic Online Marketplace in Section IX).
The Scope of e-Commerce
Companies involved in e-commerce as either buyers or sellers rely on Internet-based technologies and e-commerce applications and services to accomplish marketing, discovery, transaction processing, and product and customer service processes.
The Internet, intranets, and extranets provide vital electronic commerce links between the components of a business and its customers, suppliers, and other business partners. This allows companies to engage in three basic categories of electronic commerce applications:
• Business-to-Consumer (B2C) e-Commerce: [Video Clips Ecom08.avi - Ecom10.avi]
In this form of electronic commerce, businesses must develop attractive electronic marketplaces to entice and sell products and services to customers. Companies may offer:
• e-commerce websites that provide virtual storefronts and multimedia catalogs
• Interactive order processing
• Secure electronic payment systems
• Online customer support
• Business-to-Business (B2B) e-Commerce:
This category of electronic commerce involves both electronic business marketplaces and direct market links between businesses. Companies may offer:
• Secure Internet or extranet e-commerce websites for their business customers and suppliers
• Electronic data interchange (EDI) via the Internet or extranets for computer-to-computer exchange of e-commerce documents with their larger business customers and suppliers
• B2B e-commerce portals that provide auction and exchange markets for businesses
• Consumer-to-Consumer (C2C) e-Commerce:
Successes of online auctions like e-Bay, allow consumers (and businesses) to buy and sell with each other in an auction process at an auction website.
• Online consumer or business auctions are an important e-commerce alternative for B2C or B2B e-commerce
• Electronic personal advertising of products or services to buy or sell by consumers at electronic newspaper sites, consumer e-commerce portals, or personal websites is an important form of C2C e-commerce
Essential e-Commerce Processes:
The nine essential e-commerce processes required for the successful operation or management of e-commerce activities consist of:
• Access control and security
• Profiling and personalizing
• Search management
• Content management
• Catalog management
• Payment
• Workflow management
• Event notification
• Collaboration and trading
Access Control and Security:
E-commerce processes must establish mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access, and enforcing security features.
Profiling and Personalization:
Profiling processes gather data on an individual and their website behavior and choices, and build electronic profiles of their characteristics and preferences. User profiles are developed using profiling tools such as user registration, cookie files, website behavior tracking software, and user feedback.
Search Management:
Efficient and effective search processes provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy.
Content and Catalog Management:
Content management software helps e-commerce companies develop, generate, deliver, update, and archive text data, and multimedia information at e-commerce websites. E-commerce content frequently takes the form of multimedia catalogs of product information. Generating and managing catalog content is a major subset of content management.
Content and catalog management may be expanded to include product configuration processes that support Web-based customer self—service and the mass customization of a company’s products. Configuration software helps online customers select the optimum feasible set of product features that can be included in a finished product.