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iTunes


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Overview

iTunes is the world’s #1 digital media store. Audiences can get music, movies,
TV shows, audiobooks, and podcasts from the iTunes Store 24 hours a day,
7 days a week. To help maintain the strength of the iTunes brand, it is important to use the iTunes identity in a consistent manner, as shown in these guidelines.
These guidelines are for use by companies that promote iTunes content and link directly from their website or app to that content on iTunes.
To correctly represent iTunes on websites, advertising, and other marketing communications, you must follow these guidelines wherever an iTunes badge
is used.

Minimum clear space and minimum size

• The minimum clear space is equal to one-quarter
the height of the badge (one-half the height of
the small badge).
• Do not place photos, typography, or other graphic
elements inside the minimum clear space.
• The minimum size is 10 mm in height for use in
printed materials and 40 pixels for use on web
pages (12 pixels high for the small badge).
• Always choose a size that is clearly legible in the
selected medium.

iTunes content providers

If you are working with an agency to produce a
banner ad campaign or website promoting content
available on iTunes, you may be eligible to use a
version of the iTunes badges developed exclusively
for iTunes content providers. These badges can be
used only with the permission of the iTunes group
at Apple. Contact iTunesAdRev[at]apple.com and
submit a production draft of your layouts along with
a description of your campaign or web promotion.
If your layout qualifies to use the badges, the iTunes
group will provide artwork and guidelines.